1Password
Cybersecurity
SeniorSEMManager
“Senior SEM Manager at 1Password. Skills: Paid search strategy, SEM, AI tools, Budget management. Own and scale paid search. Set strategic direction for paid search globally”
What You'll Achieve.
Driving growth across two distinct go-to-market motions; Fuel trial starts and direct conversions; Generate qualified pipeline; Direct accountability to pipeline and revenue outcomes; Map to Self-Serve (trial starts, direct conversions) and Sales-Assist (MQL, SQL, pipeline) KPIs simultaneously; Ensure accurate attribution across both PLG and SLG funnels; Clear reporting on contribution to pipeline and ARR; Tell the full funnel story
Industry & Context.
Analytically rigorous
Must be ready and willing to travel for in-person engagement, Background check required
What They're Looking For.
Must Have
7+ years of hands-on paid search / SEM experience in a B2B SaaS or dual B2C2B environment, Proven experience managing paid search across both a PLG/self-serve and a sales-assisted motion, Track record of managing large budgets with direct accountability to pipeline and revenue outcomes, Experience building and scaling experimentation programs in paid search, Actively uses AI tools to accelerate workflow and build smarter processes, Analytically rigorous, Communicator who can influence senior stakeholders with clear, data-backed recommendations, Equally comfortable at the strategic and executional level
Nice to Have
AI-forward mindset
What You'll Do.
Own and scale paid search
Set strategic direction for paid search globally
Manage a significant budget
Operate as hands-on practitioner
Operate as strategic thought partner
Build and scale experimentation programs
Own end-to-end campaign management
Drive ongoing optimization across CAC
pipeline contribution
Build and manage rigorous experimentation program
Actively leverage AI tools
Build AI-assisted processes
Stay ahead of generative AI and LLM-based search
Own forecasting and budget pacing
Build fluency across GA4
and self-serve analytics tools
How You'll Work.
Team & Collaboration
Strategic thought partner to Demand Gen, Growth, Web, and Revenue Operations; Partner closely with the Web team; Partner with Marketing Analytics and Revenue Operations; Work closely with Global Campaigns, SEO/GEO and Growth Web; Serve as paid search subject matter expert in demand gen planning cycles, QBRs, and budget conversations; Manage agency and vendor relationships
Communication Scope
Communicator who can influence senior stakeholders with clear, data-backed recommendations
Applying for this Senior SEM Manager role?
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