SeniorSalesforceMarketingCloudDeveloper

Technology is our how. And people are our why. For over two decades, we have been harnessing technology to drive meaningful change. By combining world-class engineering, industry expertise and a people-centric mindset, we consult and partner with leading brands from various industries to create dynamic platforms and intelligent digital experiences that drive innovation and transform businesses. From prototype to real-world impact - be part of a global shift by doing work that matters. Our Business Platforms team develops and manages integrated digital platforms that support various business functions, efficiency, connectivity, and innovation across the organization. They are experts in Customer Relationship Management (CRM), Marketing Automation, Content Management Systems (CMS), Information Technology Management Systems (ITMS), E-Commerce, Intranet and InsurTech. As a Salesforce Marketing Cloud Developer , you will play a key role in delivering high-quality technical solutions for a variety of clients implementing marketing platforms such as Salesforce Marketing Cloud and Data Cloud. In this role, you will have the opportunity to work on end-to-end solutions , allowing you to develop a deeper understanding of the bigger picture , the connections between systems, and contribution of your work to high-impact customer engagement solutions. Your responsibilities include: * Develop and optimize complex audience segmentation queries for targeted multichannel campaigns (email, mobile push, SMS etc.) * Create, enhance, and maintain dynamic personalization features for each channel * Design and implement automation workflows to optimize data flows and customer journeys * Use APIs and data connectors to ensure scalable seamless communication between the marketing platform and external systems (eg. CRM, CDP, Data Warehouses, Analytics). * Collaborate with stakeholders (marketers, business analysts, and solution architects) to understand requirements and turn them into technic