B2Spin
Social Casino
SeniorRetentionStrategist
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Retention Strategist at B2Spin. Skills: Retention strategy, CRM campaigns, Data analysis. Own reactive CRM campaign strategy. Create campaign briefs”
What You'll Achieve.
Drive immediate player engagement; Drive immediate revenue; Align with retention goals; Align with revenue goals; Continuously optimize results; Impact player engagement; Impact business growth
Industry & Context.
Data insights
What They're Looking For.
Must Have
Proven experience in CRM strategy, Proven experience in campaign management, Proven experience in player engagement, Experience in gaming, iGaming, or digital marketing, Analytical skills, Experience in performance analysis, Experience in A/B testing, Experience in data-driven optimization, Excellent communication skills, Excellent briefing skills, Experience translating complex requirements, Experience working with cross-functional teams, Experience managing multiple campaigns
What You'll Do.
Own reactive CRM campaign strategy
Create campaign briefs
Analyze campaign performance
Design test-and-learn initiatives
Coordinate campaigns with teams
Monitor competitor activity
Identify new opportunities
Mentor junior strategists
How You'll Work.
Team & Collaboration
Cross-functional teams; Product teams; Commercial teams; VIP teams
Communication Scope
Briefing skills
Full Job Description
SENIOR RETENTION STRATEGIST We are B2Spin, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from all over the globe, who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it. The Role Drive immediate player engagement and revenue through strategic reactive CRM campaigns that turn data insights into compelling player experiences. What you will be doing • Own end-to-end reactive CRM campaign strategy, from concept to delivery, ensuring alignment with retention and revenue goals • Create detailed campaign briefs for CRM Operations, covering segmentation, targeting, rewards, and success metrics • Analyze campaign performance across key KPIs and design test-and-learn initiatives to continuously optimize results • Partner with Product, Commercial, and VIP teams to coordinate campaigns around game launches, seasonal events, and business priorities • Monitor competitor activity and industry trends to identify new opportunities for player engagement and tactical improvements • Mentor junior strategists and act as a subject matter expert, driving high standards across the reactive CRM team What we are looking for • Proven experience in CRM strategy, campaign management, or player engagement within gaming, iGaming, or digital marketing • Strong analytical skills with experience in performance analysis, A/B testing, and data-driven optimization • Excellent communication and briefing skills with ability to translate complex requirements into clear, actionable plans • Experience working with cross-functional teams and managing multiple campaigns simultaneously • Knowledge of player segmentation, lifecycle marketing, and retention strategies • Commercial mindset with focus on driving measurable results and continuou
Applying for this Senior Retention Strategist role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about B2Spin?
Real rants from real employees. Read before you apply.