Priceline
Travel
SeniorRetention&LoyaltyStrategySpecialist
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Retention & Loyalty Strategy Specialist at Priceline. Skills: Retention strategy, Loyalty strategy, AI adoption, Customer data insights. Support the development and activation of Priceline's VIP loyalty program. Architect retention and loyalty strategies”
Industry & Context.
translating customer data into actionable insights
What They're Looking For.
Must Have
Bachelor's degree or higher in marketing, business, or a related field, 8+ years in lifecycle marketing, retention strategy, CRM, or a closely related discipline, Demonstrated hands-on experience with AI tools in a professional context, experimenting, building, and finding real applications, Comfortable working in or alongside a product operating you know how to collaborate with product managers effectively, organizational instincts for managing complex, multi-stakeholder work across a cross-functional team, Clear, confident communicator who can translate strategic vision into product requirements, briefs, and executive updates, Familiar with CRM or marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, or similar), Comfortable engaging with customer data concepts such as segmentation, CLV, and behavioral analytics, Naturally curious and energized by you thrive where the work is evolving
Nice to Have
Travel, e-commerce, or subscription experience is a plus, Demonstrated history of living Priceline's values: Customer, Innovation, Team, Accountability, and Trust, Unquestionable integrity and ethics
What You'll Do.
Support the development and activation of Priceline's VIP loyalty program
Architect retention and loyalty strategies
Develop strategy docs and requirements that product and technology partners can build against
Collaborate with product managers across the Re-engagement and Trip Management & Loyalty portfolios
Maintain and evolve customer lifecycle frameworks and segmentation inputs
and pilot AI-powered tools and automation workflows
Build repeatable systems that reduce manual effort across campaign development
and performance summarization
Champion AI adoption within the team and contribute real marketing use cases to Priceline's enterprise AI strategy
Support Customer 360 initiatives by translating customer data into actionable insights
Represent marketing needs in how customer data is structured
and activated with data and product partners
Contribute to personalization and recommendations initiatives from a marketing strategy perspective
How You'll Work.
Team & Collaboration
partnering directly with the Senior Director; work closely with our broader marketing team; translate them into clear briefs and plans that our messaging operations team executes at scale; in close partnership with the broader marketing team; translate them into clear, executable briefs for our messaging operations team; Develop strategy docs and requirements that product and technology partners can build against; Collaborate with product managers across the Re-engagement and Trip Management & Loyalty portfolios; Represent marketing needs in how customer data is structured, surfaced, and activated with data and product partners; managing complex, multi-stakeholder work across a cross-functional team
Communication Scope
Clear, confident communicator who can translate strategic vision into product requirements, briefs, and executive updates
Process & Methodology
translating strategic direction into organized plans and coordinated action, managing complex, multi-stakeholder work
Full Job Description
# ****Senior Retention & Loyalty Strategy Specialist**** **Hybrid – 2 days in-office** Priceline is transforming how we engage our most loyal customers, moving to a product operating model and aggressively exploring AI to amplify what a lean team can achieve. This role sits at the heart of that work, partnering directly with the Senior Director to shape strategy across the VIP loyalty program, Re-engagement, and Trip Management portfolios, and our Customer 360 data initiatives. Critically, this person will work closely with our broader marketing team to architect engagement strategies, then translate them into clear briefs and plans that our messaging operations team executes at scale. ****What You 'll Do:**** ****Loyalty & Lifecycle Strategy**** * Support the development and activation of Priceline's VIP loyalty program, translating strategic direction into organized plans and coordinated action across marketing, product, and technology. * Architect retention and loyalty strategies in close partnership with the broader marketing team, then translate them into clear, executable briefs for our messaging operations team to bring to life across email, push, SMS, and in-app channels. * Develop strategy docs and requirements that product and technology partners can build against. * Collaborate with product managers across the Re-engagement and Trip Management & Loyalty portfolios to ensure marketing strategy is prioritized and reflected in roadmap decisions. * Maintain and evolve customer lifecycle frameworks and segmentation inputs that inform how we engage customers across their journey. ****AI & Marketing Systems**** * Identify, evaluate, and pilot AI-powered tools and automation workflows that increase the team's speed, personalization capability, and output quality. * Build repeatable systems that reduce manual effort across campaign development, briefing, and performance summarization. * Champion AI adoption within the team and contribute real marketing use cases t
Applying for this Senior Retention & Loyalty Strategy Specialist role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Priceline?
Real rants from real employees. Read before you apply.