Priceline
Travel
SeniorRetention&LoyaltyStrategySpecialist
“Senior Retention & Loyalty Strategy Specialist at Priceline. Skills: Retention strategy, Loyalty strategy, AI adoption, Customer data insights. Support the development and activation of Priceline's VIP loyalty program. Architect retention and loyalty strategies”
Industry & Context.
translating customer data into actionable insights
What They're Looking For.
Must Have
Bachelor's degree or higher in marketing, business, or a related field, 8+ years in lifecycle marketing, retention strategy, CRM, or a closely related discipline, Demonstrated hands-on experience with AI tools in a professional context, experimenting, building, and finding real applications, Comfortable working in or alongside a product operating you know how to collaborate with product managers effectively, organizational instincts for managing complex, multi-stakeholder work across a cross-functional team, Clear, confident communicator who can translate strategic vision into product requirements, briefs, and executive updates, Familiar with CRM or marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, or similar), Comfortable engaging with customer data concepts such as segmentation, CLV, and behavioral analytics, Naturally curious and energized by you thrive where the work is evolving
Nice to Have
Travel, e-commerce, or subscription experience is a plus, Demonstrated history of living Priceline's values: Customer, Innovation, Team, Accountability, and Trust, Unquestionable integrity and ethics
What You'll Do.
Support the development and activation of Priceline's VIP loyalty program
Architect retention and loyalty strategies
Develop strategy docs and requirements that product and technology partners can build against
Collaborate with product managers across the Re-engagement and Trip Management & Loyalty portfolios
Maintain and evolve customer lifecycle frameworks and segmentation inputs
and pilot AI-powered tools and automation workflows
Build repeatable systems that reduce manual effort across campaign development
and performance summarization
Champion AI adoption within the team and contribute real marketing use cases to Priceline's enterprise AI strategy
Support Customer 360 initiatives by translating customer data into actionable insights
Represent marketing needs in how customer data is structured
and activated with data and product partners
Contribute to personalization and recommendations initiatives from a marketing strategy perspective
How You'll Work.
Team & Collaboration
partnering directly with the Senior Director; work closely with our broader marketing team; translate them into clear briefs and plans that our messaging operations team executes at scale; in close partnership with the broader marketing team; translate them into clear, executable briefs for our messaging operations team; Develop strategy docs and requirements that product and technology partners can build against; Collaborate with product managers across the Re-engagement and Trip Management & Loyalty portfolios; Represent marketing needs in how customer data is structured, surfaced, and activated with data and product partners; managing complex, multi-stakeholder work across a cross-functional team
Communication Scope
Clear, confident communicator who can translate strategic vision into product requirements, briefs, and executive updates
Process & Methodology
translating strategic direction into organized plans and coordinated action, managing complex, multi-stakeholder work
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