M&T Bank
financial services
SeniorQuantitativeMarketingAnalyst(CustomerInsights&Analytics)
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Quantitative Marketing Analyst (Customer Insights & Analytics) at M&T Bank. Skills: Quantitative marketing analytics, Customer insights, Statistical analysis, Data analysis, Marketing ROI, Digital campaign optimization. Leverage large, complex datasets across digital, CRM, and sales channels to generate actionable insights that inform marketing strategy, customer acquisition, and cross-sell/upsell performance within consumer banking. Perform quantitative and statistical analyses (e. g. , ”
What You'll Achieve.
Drive customer acquisition, engagement, and revenue growth; Evaluate campaign performance; Optimize targeting strategies; Quantify marketing ROI; Improve targeting strategies; Mitigate risk
Industry & Context.
Apply advanced statistical techniques; Develop materials that clearly communicate impact; Translate data into actionable insights; Support data-driven decision-making; Identify trends, anomalies, and drivers of performance
What They're Looking For.
Must Have
Bachelor's degree and a minimum of 5 years of related experience, or in lieu of a degree, a combined minimum of 9 years higher education and/or work experience, including a minimum of 5 years related experience, Experience with data analysis and statistical tools, Experience working in large databases, Familiarity with common programming languages, Experience analyzing large data sets and explaining results of analysis through concise written and verbal communication as well as charts/graphs
Nice to Have
6 or more years related work experience in data analysis, Experience working with statistical analysis, Expert skills in programming languages such as SQL, SAS, Python, or R, Experience with one or more cloud databases, Experience working within an agile environment, Experience in quantitative finance or a related field, analyzing large and complex data sets, data reliability analysis, quality controls and data processing
What You'll Do.
Leverage large, complex datasets across digital, CRM, and sales channels to generate actionable insights that inform marketing strategy, customer acquisition, and cross-sell/upsell performance within consumer banking, Perform quantitative and statistical analyses (e.
, A testing, attribution analysis, segmentation, propensity modeling) to measure marketing ROI and improve targeting strategies, Analyze and optimize performance of digital marketing campaigns (e.
, paid media, email, web, mobile) and branch/sales associate-led marketing identify trends, anomalies, and drivers of performance across customer segments and channels, Develop and enhance dashboards and reporting solutions in partnership with Marketing teams, delivering intuitive views of marketing performance, KPIs, and customer insights for stakeholders, Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite., Identify risk-related issues needing escalation to management., Design, implement, maintain and enhance internal controls to mitigate risk on an ongoing basis., Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
How You'll Work.
Team & Collaboration
Partnering closely with Digital Marketing, Retailranch Banking, and Product teams.; Develop and enhance dashboards and reporting solutions in partnership with Marketing teams; Support and mentor junior analysts
Communication Scope
Clearly communicate impact to business and marketing stakeholders; Explaining results of analysis through concise written and verbal communication as well as charts/graphs; Executive-level storytelling
Full Job Description
**OVERVIEW:** **Senior Quantitative Marketing Analyst role is part of M &T’s Customer Insights & Analytics Organization.** Apply advanced statistical techniques to evaluate marketing channel performance, customer behavior, and digital campaign effectiveness, and develop materials that clearly communicate impact to business and marketing stakeholders. **LOCATION:** This role follows a hybrid work model, requiring onsite presence four days per week at one of M&T Bank’s regional offices. Candidates must reside within a reasonable commuting distance to one of the following locations: * 345 Main Street, Buffalo, NY * 115 Federal Street, Boston, MA * 1 Light Street, Baltimore, MD * 1350 I Street NW, Washington, DC * 1100 North Market Street, Wilmington, DE * 277 Park Avenue, New York, NY * 850 Main Street, Bridgeport, CT * 77 Pine Street, Burlington, VT **SCOPE:** Responsible for delivering advanced marketing analytics to drive customer acquisition, engagement, and revenue growth across digital and sales/branch channels within Consumer Banking. This role leverages complex data sources to evaluate campaign performance, optimize targeting strategies, and quantify marketing ROI, while partnering closely with Digital Marketing, Retail/Branch Banking, and Product teams. The position translates data into actionable insights and executive-level storytelling, supports data-driven decision-making, and ensures all analytics adhere to regulatory, risk, and governance standards within the financial services environment. **POSITION RESPONSIBILITIES:** * Leverage large, complex datasets across digital, CRM, and sales channels to generate actionable insights that inform marketing strategy, customer acquisition, and cross-sell/upsell performance within consumer banking * Perform quantitative and statistical analyses (e.g., A/B testing, attribution analysis, segmentation, propensity modeling) to measure marketing ROI and improve targeting strategies * Analyze and optimize performance of d
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