Power Digital
marketing
SeniorProgrammaticStrategist
“Senior Programmatic Strategist at Power Digital. Skills: Programmatic strategy, Client management, Performance marketing. Own execution, performance, and growth of marketing service. Service complex, enterprise-level accounts”
What You'll Achieve.
Igniting revenue and brand recognition; Driving revenue growth and brand recognition; Achieve client spend thresholds; Meet or exceed industry performance benchmarks by at least 95%; 100% completion on client deliverables; Client retention, sentiment and growth; Understanding the client’s business model and desired outcomes; Paid advertising production and completion of tasks on time
Industry & Context.
Translate quantitative data into actionable business insights
What They're Looking For.
Must Have
4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies, business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, Proven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio, Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms, Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms, Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors., attention to detail in setting up, monitoring, and managing programmatic campaigns, Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems, Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision makers
What You'll Do.
and growth of marketing service
enterprise-level accounts
Work under pressure and navigate client questions
Provide insights and forward-thinking strategy
Lead strategic collaboration with cross-functional teams
Design and implement programmatic campaign strategies
Oversee onboarding of new programmatic accounts
Spearhead identification of strategic audience segments
Foster relationships and negotiate with media vendors
Serve as primary point of contact for programmatic communications
Provide strategic guidance and consultation to clients
Integrate advanced reporting APIs
Implement and oversee data integration strategies
Conduct in-depth analysis of campaign performance
Deliver comprehensive campaign insights
Support strategic recommendations with measurement solutions
Employ AI technologies to enhance processes
Utilize Power Digital's Nova ecosystem
How You'll Work.
Team & Collaboration
Lead and drive strategic collaboration with cross-functional teams; Guiding and aligning specialists, planning teams, marketing sciences, and account teams; Work effectively with cross-functional teams, clients, and vendors
Communication Scope
Client communication; Executive communication; Communication skills
Process & Methodology
Managing various projects at once from start to finish
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