Power Digital

marketing

SeniorProgrammaticStrategist

Toronto, Ontario, Canada; Las Vegas, Nevada, United States; Atlanta, Georgia, United States; United States Remote Friendly
The Brief

“Senior Programmatic Strategist at Power Digital. Skills: Programmatic strategy, Client management, Performance marketing. Own execution, performance, and growth of marketing service. Service complex, enterprise-level accounts”

What You'll Achieve.

Igniting revenue and brand recognition; Driving revenue growth and brand recognition; Achieve client spend thresholds; Meet or exceed industry performance benchmarks by at least 95%; 100% completion on client deliverables; Client retention, sentiment and growth; Understanding the client’s business model and desired outcomes; Paid advertising production and completion of tasks on time

Industry & Context.

marketing
Problems you'll solve

Translate quantitative data into actionable business insights

What They're Looking For.

Must Have

4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies, business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, Proven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio, Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms, Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms, Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors., attention to detail in setting up, monitoring, and managing programmatic campaigns, Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems, Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision makers

What You'll Do.

and growth of marketing service

enterprise-level accounts

Work under pressure and navigate client questions

Provide insights and forward-thinking strategy

Lead strategic collaboration with cross-functional teams

Design and implement programmatic campaign strategies

Oversee onboarding of new programmatic accounts

Spearhead identification of strategic audience segments

Foster relationships and negotiate with media vendors

Serve as primary point of contact for programmatic communications

Provide strategic guidance and consultation to clients

Integrate advanced reporting APIs

Implement and oversee data integration strategies

Conduct in-depth analysis of campaign performance

Deliver comprehensive campaign insights

Support strategic recommendations with measurement solutions

Employ AI technologies to enhance processes

Utilize Power Digital's Nova ecosystem

How You'll Work.

Team & Collaboration

Lead and drive strategic collaboration with cross-functional teams; Guiding and aligning specialists, planning teams, marketing sciences, and account teams; Work effectively with cross-functional teams, clients, and vendors

Communication Scope

Client communication; Executive communication; Communication skills

Process & Methodology

Managing various projects at once from start to finish

Free ATS check

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