Power Digital
marketing
SeniorProgrammaticStrategist
“Senior Programmatic Strategist at Power Digital. Skills: Programmatic strategy, Client communication, Campaign execution. Own execution, performance, and growth of marketing service. Service complex, enterprise-level accounts”
What You'll Achieve.
Below 10% Client Churn Rate; Range of the number of accounts (7-8 enterprise focus); Achieve client spend thresholds; Meet or exceed industry performance benchmarks by at least 95%; 100% completion on client deliverables; Client retention, sentiment and growth; Understanding the client’s business model and desired outcomes; Align with the strategy of the account; Paid advertising production and completion of tasks on time
Industry & Context.
Navigating probing client questions; Navigating difficult conversations; Navigating roadblocks; Navigating account issues; Translating quantitative data into actionable business insights
What They're Looking For.
Must Have
4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies, business acumen, Proven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio, Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms, Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms, Excellent communication, collaboration and organizational skills, attention to detail in setting up, monitoring, and managing programmatic campaigns, Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems, Experience managing various projects at once from start to finish, track record of successfully building working relationships and influencing key decision makers, Proficiency in spoken and written English at an advanced level
Nice to Have
understanding of cross-channel strategy, understanding of your service’s strategy and the levers to pull to drive performance
What You'll Do.
and growth of marketing service
enterprise-level accounts
Execute programmatic deliverables and workflow
Provide insights and forward-thinking strategy
Lead strategic collaboration with cross-functional teams
Guide and align specialists
Shape overall programmatic direction
Design and implement programmatic campaign strategies
Oversee onboarding of new programmatic accounts
Spearhead identification of strategic audience segments
Establish key data partnerships
Negotiate with media vendors and networks
Curate media inventory
Integrate advanced reporting APIs
Optimize campaign performance
Implement data integration strategies
Analyze campaign performance
Monitor Key Performance Indicators (KPIs)
Deliver campaign insights and analysis
Support strategic recommendations
Employ AI technologies
Utilize Power Digital's Nova ecosystem
How You'll Work.
Team & Collaboration
Lead and drive strategic collaboration with cross-functional teams; Guiding and aligning specialists, planning teams, marketing sciences, and account teams; Work effectively with cross-functional teams, clients, and vendors
Communication Scope
Advanced level English; Client communication; Executive communication; Communicate effectively with Executives; Excellent communication skills
Process & Methodology
Managing various projects at once from start to finish
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