WPP Media

Media

SeniorProgrammaticSpecialist

Prague, Czech Republic
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Programmatic Specialist at WPP Media. Skills: Programmatic strategy, RTB campaign management, DSP platform expertise. Manage and administer the entire RTB campaign cycle, from strategic planning to setup and optimization in DSP systems. Mentor a junior colleague, sharing knowledge and supporting their growth”

Industry & Context.

Media
Problems you'll solve

Finding new solutions; Strategic thinking about campaigns

What They're Looking For.

Must Have

Minimum 2 years of experience in digital marketing, ideally in RTB or PPC, Familiarity with DV360, Adform, or The Trade Desk, Ability to think strategically about campaigns and plan them with client goals in mind, Analytical mindset, comfortable with numbers and data, Proactive and eager to find new solutions and learn, Communicative level of English, Team player

Nice to Have

Experience in RTB or PPC, Experience with The Trade Desk

What You'll Do.

Manage and administer the entire RTB campaign cycle

from strategic planning to setup and optimization in DSP systems

Mentor a junior colleague

sharing knowledge and supporting their growth

prepare reports and case studies

and present them to clients

Collaborate with colleagues from the media agency and external partners

Participate in the development of internal tools and suggest process improvements

How You'll Work.

Team & Collaboration

Mentor junior colleague; Daily contact with colleagues from the media agency; Collaboration with external partners; Share knowledge with the team; Work with colleagues from offline, online marketing, media, and research departments

Communication Scope

Communicative English

Full Job Description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Vidíš v programmaticu víc než jen tlačítka? Pojď k nám tvořit strategie pro významné hráče na trhu! Pohybuješ se v DSP platformách jako ryba ve vodě a baví tě přemýšlet nad kampaněmi strategicky, nejen plnit zadání? Super! Hledáme totiž parťáka do našeho programmatic týmu, který se nezalekne velkých klientů jako je např: DM, Česká spořitelna nebo T-Mobile a pomůže nám posouvat RTB kampaně na další level. Budeš mít možnost nejen řídit kampaně, ale i mentorovat juniornějšího kolegu a podílet se na vývoji našich interních nástrojů. Pokud je pro tebe výzva druhým jménem, pak jsi náš člověk! Jsme WPP Media  Propojujeme online a offline kanály. Vytváříme řešení, která se opírají o naše hluboké know-how a často přelomové technologie. A každý den pracujeme s pokročilými AI nástroji i unikátními daty.   Potkáváme se v WPP Campusu, kde pod jednou střechou pracují a vzájemně se inspirují stovky profesionálů z oblastí offline, online marketingu, médií i výzkumu.   Co u nás budeš dělat: Budeš řídit a spravovat celý cyklus RTB kampaní – od strategického plánování až po samotné nastavení a optimalizaci v DSP systémech (nejčastěji DV360, Adform). Staneš se mentorem pro juniornějšího kolegu v týmu, kterému budeš předávat své know-how a pomáhat mu v růstu. Ponoříš se do dat, budeš analyzovat výsledky a připravovat srozumitelné reporty a case st

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