SeniorProgramManager-MarketingOperations

## About the Role The Senior Program Manager, Social & Seasonal Marketing serves as the operational lead for Athleta's social content engine and seasonal campaign execution. This is a senior-level program management role designed for a seasoned operator who can hold complexity across two distinct but interconnected workstreams: the fast-moving, always-on world of organic social, paid social, influencer, and paid media, and the structured cadence of seasonal campaign planning and delivery. This role is the connective tissue between social strategy and execution, seasonal marketing milestones, and the broader creative and brand organization. You will lead and develop direct reports, set the operational standard for social program management across the team, and serve as a key partner to the Senior Director of Marketing & Creative Operations in driving process excellence and team capacity. The right candidate brings deep experience managing high-volume, platform-native content workflows alongside traditional campaign management. You are as comfortable leading a quick-turn social production as you are managing a long-term seasonal planning cycle, and you know how to build the systems, relationships, and team culture that make both possible. ## What You'll Do * Own end-to-end program management for all social and paid media content workstreams, including organic social, paid social, influencer, and paid media, across always-on and campaign-driven initiatives * Serve as the senior operational lead and escalation point across the social content ecosystem, setting the pace, standard, and accountability structure for the team * Design and continuously improve systems that support high-volume, fast-turn, and test-and-learn production models, including intake, briefing, versioning, approvals, and handoff * Lead planning and operational coordination for quick-turn and in-office productions in partnership with Social Creative teams * Establish and enforce stage gates for creativ