SeniorProgramManager,CloudSalesCenter

The AWS Cloud Sales Center (CSC) generates over $11B in annual pipeline, serving 75,000 customers through a CSR-led direct sales model. Partners exist across the ecosystem, but co-sell motions operate need increased consistency and coordinated governance to function as a revenue lever at scale. We are hiring a Senior Program Manager to own the partner campaign and incentive engine for the CSC's PTM, SMB, and Enterprise segments. This leader will design, execute, inspect, and scale campaigns that drive bottom-line financial impact through structured partner activation. You will own the campaign calendar and full lifecycle for your segments, build playbooks that give partners defined direction and clear accountability metrics, and connect every campaign to measurable pipeline and revenue outcomes. You will also own and scale the CSC's seller incentive and recognition programs. Your job is to make campaigns and incentives work as the primary levers in a scale model – designed to move hundreds of accounts and motivate hundreds of sellers without requiring one-to-one attention. Success means campaigns generate measurable pipeline and revenue, partners operate within a structured accountability framework, sellers are incentivized toward behaviors that build the scale model, and the partner engagement cost-to-serve decreases while coverage and attribution increase. Key job responsibilities Campaign Design & Execution • Design and execute partner engagement campaigns across PTM, SMB, and Enterprise segments including product campaigns, partner activation sprints, and revenue-driving engagement plays • Build campaign playbooks that give partners defined direction, structured campaign access, and clear accountability metrics for products, services, or segment-specific objectives • Own and maintain the campaign calendar with a rolling view of what is running, at what stage, and what is coming next • Coordinate partner campaign cadence across segments, adapting for segment-spec