Resonate
AI-powered consumer data, intelligence, and technology
SeniorProductOwner,DataActivation
“Senior Product Owner, Data Activation at Resonate. Skills: Data Activation backlog ownership, Productized partner integration framework, Activation product operations, Audience delivery reliability. Owning the Data Activation backlog end-to-end. Building and owning the productized partner integration framework”
Industry & Context.
Proactive Problem-Solving; You spot challenges early and take initiative to solve them.
What They're Looking For.
Must Have
Substantial product management experience in the digital advertising or streaming ecosystem, with a focus on audience creation, identity, and data distribution, Demonstrated experience with partner integrations - DSP/SSP connectors, identity providers, or data collaboration platforms - owning or contributing meaningfully to the full process from scope through delivery, Solid working knowledge of identity resolution concepts: HHID, UID2, MAID, HEM, identity graphs, and how the major identity provider workflows function, Hands-on experience with platforms such as The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, Google DV360, Meta, or Clean Rooms, Deep knowledge of programmatic advertising workflows - media planning and buying, audience activation, taxonomy management, and measurement, The technical fluency to participate substantively in API design and integration architecture discussions - you can read and reason about data flow schematics and integration diagrams, and you're comfortable using AI tools to validate that delivered code meets the requirements you defined, Expert-level ability to write product specs, user stories, and acceptance criteria and keep a backlog clean and well-sequenced in Jira, async communication habits - you make your work visible, keep stakeholders informed without being chased, and write clearly
Nice to Have
Experience with CTV, Retail Media Networks, or Walled Garden activation workflows, Familiarity with clean room environments and data collaboration platforms, A track record of building repeatable frameworks out of what were previously one-off processes
What You'll Do.
Owning the Data Activation backlog end-to-end
Building and owning the productized partner integration framework
Contributing functional requirements and acceptance criteria to the next-gen API and MCP target state architecture
Owning activation product operations
Instrumenting every launch with measurable success criteria
Serving as the product point of contact for Customer Success
Surfacing execution risks and dependencies to leadership early
How You'll Work.
Team & Collaboration
Serving as the product point of contact for Customer Success, Sales, and Solutions; Providing feasibility assessments and equipping those teams with the positioning and proof points they need; Collaboration
Communication Scope
Async communication habits; Make your work visible; Keep stakeholders informed without being chased; Write clearly; Clear Communication
Process & Methodology
Translating the roadmap into business cases, functional requirements, user stories, and acceptance criteria, Running all sprint ceremonies and artifacts in Jira, Keeping a backlog clean and well-sequenced in Jira, Using the prioritization framework to defend the roadmap with evidence
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