Company
Education
SeniorProductMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Product Marketing Manager. Skills: Product positioning, Messaging development, Sales enablement, Go-to-market planning. Develop product positioning. Develop messaging frameworks”
What You'll Achieve.
Improve field effectiveness; Identify trends; Identify opportunities; Identify potential risks; Support awareness; Support adoption
Industry & Context.
Analytical capabilities; Problem-solving capabilities; Leveraging data; Leveraging market insights
What They're Looking For.
Must Have
8–10 years of experience in product marketing, product management, marketing strategy, or related functions, Proven success leading cross-functional initiatives, Expertise in product positioning, Expertise in messaging development, Expertise in sales enablement, Expertise in go-to-market planning, Excellent written skills, Excellent verbal skills, Excellent presentation skills, Excellent facilitation skills, Demonstrated ability to influence stakeholders, Demonstrated ability to build consensus, Demonstrated ability to drive alignment without direct authority, Experience developing customer communications, Experience developing launch strategies, Experience developing organizational readiness programs, Analytical capabilities, Problem-solving capabilities, Experience leveraging data to support decision-making, Experience leveraging market insights to support decision-making, Ability to balance strategic thinking with hands-on execution, Ability to manage multiple priorities, Project management skills, Organizational skills, Ability to lead complex initiatives from concept to completion
Nice to Have
Advanced degree preferred, Experience within K-12 education, Experience within educational publishing, Experience within education technology, Experience within literacy-focused environments
What You'll Do.
Develop product positioning
Develop messaging frameworks
Develop value propositions
Develop differentiation strategies
Lead go-to-market planning
Execute product launches
Execute product enhancements
Execute pricing initiatives
Execute strategic business programs
Partner with Product Management
Partner with Customer Success
Partner with Marketing teams
Create customer-facing communications
Create internal communications
Develop sales enablement materials
Conduct market research
Conduct customer interviews
Conduct competitive assessments
Conduct win/loss analyses
Produce product collateral
Produce customer stories
Produce website content
Support executive-level initiatives
Facilitate stakeholder alignment
Manage cross-functional projects
Drive execution from planning through implementation
Monitor performance of product marketing initiatives
Optimize customer engagement strategies
How You'll Work.
Team & Collaboration
Partner closely with Product Management; Partner closely with Sales; Partner closely with Customer Success; Partner closely with Marketing teams; Ensure alignment on product strategy; Ensure alignment on customer needs; Ensure alignment on market opportunities; Facilitate stakeholder alignment; Manage cross-functional projects
Communication Scope
Written communication; Verbal communication; Presentation skills; Facilitation skills; Customer communications; Internal communications
Process & Methodology
Project management, Organizational skills, Lead complex initiatives
Full Job Description
## Accountabilities Develop and own product positioning, messaging frameworks, value propositions, and differentiation strategies across assigned products and solution portfolios. Lead go-to-market planning and execution for product launches, enhancements, pricing initiatives, and strategic business programs. Partner closely with Product Management, Sales, Customer Success, and Marketing teams to ensure alignment on product strategy, customer needs, and market opportunities. Create and manage customer-facing and internal communications related to product updates, portfolio transitions, pricing changes, and key organizational initiatives. Develop sales enablement materials, including presentations, battlecards, FAQs, competitive analyses, talk tracks, and training resources that improve field effectiveness. Conduct market research, customer interviews, competitive assessments, surveys, and win/loss analyses to identify trends, opportunities, and potential risks. Produce and maintain product collateral, case studies, customer stories, website content, and other marketing assets that support awareness and adoption. Support executive-level initiatives by facilitating stakeholder alignment, managing cross-functional projects, and driving execution from planning through implementation. Monitor the performance of product marketing initiatives and use data-driven insights to optimize messaging, launches, and customer engagement strategies. Requirements Bachelor’s degree in Marketing, Business, Education, Communications, or a related field; advanced degree preferred but not required. 8–10 years of experience in product marketing, product management, marketing strategy, or related functions. Proven success leading cross-functional initiatives and bringing products, services, or programs to market. Strong expertise in product positioning, messaging development, sales enablement, and go-to-market planning. Excellent written, verbal, presentation, and facilitation skills with th
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