Pindrop
Technology
SeniorProductMarketingManager,PindropPulse
“Senior Product Marketing Manager, Pindrop Pulse at Pindrop. Skills: Product marketing, Go-to-market strategy, Category creation, Enterprise security. Own go-to-market strategy. Own positioning for Pindrop Pulse”
What You'll Achieve.
Quantify fraud prevention; Quantify impersonation incidents stopped; Quantify organizational risk reduction
Industry & Context.
Data analysis; Message resonance
What They're Looking For.
Must Have
5-8 years B2B SaaS product marketing experience, Experience launching or growing product in emerging market, Experience marketing cybersecurity products, Experience marketing identity verification products, Experience marketing fraud prevention products, Experience marketing AI-driven security products, Develop buyer personas for multiple stakeholders, Develop messaging for multiple stakeholders, Writing and content skills across formats, Experience building sales enablement materials, Experience working in agile marketing model
Nice to Have
Direct experience marketing to HR/talent acquisition, Direct experience marketing to financial services, Direct experience marketing to enterprise risk functions, Familiarity with Zoom, Familiarity with Microsoft Teams, Familiarity with Webex, Background in AI/ML product marketing, Background in generative AI product marketing, Experience with ABM platforms, Experience with Salesforce, Experience with Marketo, Familiarity with biometrics technology, Familiarity with liveness detection technology, Familiarity with deepfake detection technology
What You'll Do.
Own go-to-market strategy
Own positioning for Pindrop Pulse
Own messaging for Pindrop Pulse
Own competitive differentiation for Pindrop Pulse
Define product category
Identify target audience
Lead product launch activities
Optimize marketplace listings
Develop platform-specific messaging
Identify co-marketing opportunities
Build buyer persona documentation
Develop sales enablement suite
Create objection guides
Create ROI frameworks
Create use-case one-pagers
Lead competitive intelligence
Build customer success stories
Partner on demand generation campaigns
Educate market on threat
Drive inbound interest
Drive marketplace installs
Contribute Pulse research
Contribute Pulse data
Contribute Pulse thought leadership
Lead pod for go-to-market motion
How You'll Work.
Team & Collaboration
Agile marketing model; Demand generation teams; Sales teams; Founding product teams; Data science teams
Communication Scope
Product copy; Threat intelligence briefs; Customer stories; Webinar abstracts; Executive briefs; Email sequences; Thought leadership
Process & Methodology
Agile marketing
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