Boulevard
SaaS
SeniorProductMarketingManager,Packaging,PricingandEnterpriseCommercialization
“Senior Product Marketing Manager, Packaging, Pricing and Enterprise Commercialization at Boulevard. Skills: Product Marketing, Packaging, Pricing, Enterprise Commercialization, Positioning, Narrative Development, Sales Enablement. Define and own the upmarket segment. Sharpen Boulevard's upmarket ICP across our core verticals”
What You'll Achieve.
Sales consistently uses and trusts the upmarket narrative and enablement assets; Measurable improvement in pipeline conversion, win rate, and deal quality within the segment; Product decisions increasingly reflect upmarket priorities without compromising platform coherence; Boulevard is positioned in the market as a credible, premium platform for scaled operators; Boulevard has a clear, defensible pricing and packaging architecture and a repeatable operating model behind it, capturing more value as customers grow and as we move upmarket
Industry & Context.
Analytical rigor; Commercial judgment
Fully remote so you can choose where you want to work., You’ll receive a work from home stipend every month.
What They're Looking For.
Must Have
5+ years of product marketing experience, with significant time spent marketing and selling into mid-market and/or enterprise buyers in vertical SaaS, A track record of building positioning, narratives for complex, multi-product platforms — not just feature-level messaging, Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling, Deep experience designing enterprise sales tools like pitch decks, platform walkthroughs, and value/ROI proof points, that equip sellers to show platform depth, defend price, and earn conviction from sophisticated buyers, Experience marketing platform APIs and integrations to enterprise audiences — translating technical depth into commercial value and positioning the product as an open, extensible layer in a modern tech stack, Direct experience leading pricing and packaging in a SaaS context, including building or evolving tiers, pricing models, and value metrics. You bring both the analytical rigor to defend a recommendation with data and the commercial judgment to know when the data isn't enough, Demonstrated ability to influence product direction through structured market insight, not just advocacy, Confident, precise communication skills and the ability to tell a really clear story, Range: you can hold your own with executives in the morning and with AEs on a deal review by the afternoon, You thrive in situations where there’s no playbook. You’re comfortable building the plane while flying it, leading in ambiguity, and taking an iterative approach to break down blockers.
Nice to Have
Experience in franchise or multi-location business models, Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries), Previous PMM experience at companies that successfully moved and/or served enterprise customers, Hands-on experience with enterprise sales tools and methodologies
What You'll Do.
Define and own the upmarket segment
Sharpen Boulevard's upmarket ICP across our core verticals
Map buying committee dynamics
Develop clear POV on segment priorities
Build the upmarket narrative
Craft the definitive positioning story
Develop sharp messaging
competitive positioning
and proof points tailored to enterprise evaluation criteria
Partner deeply with GTM and deliver tools that drive deals
Equip sales with segment-specific tools
messaging and collateral
Partner directly with enterprise sales team
Develop proposal templates
and objection handling
Partner with enablement teams to bring it to frontline teams
Architect pricing and packaging across every segment
Translate market intelligence
and customer value data into clear recommendations on tiering
Growth and Sales to design
and roll out pricing and packaging changes
Influence product strategy for upmarket buyers
Work closely with GTM teams to capture and prioritize scattered product requirements from upmarket prospects
Bring structured market and buyer insights into R&D roadmapping discussions
Ensure new features are sequenced
and released in a way that reinforces the platform story
How You'll Work.
Team & Collaboration
Partner deeply with GTM; Partner directly with enterprise sales team; Partner with enablement teams; Working hand-in-hand with the Finance and Strategy teams; Partner with Finance, Product, Growth and Sales; Work closely with GTM teams; Bring structured market and buyer insights into R&D roadmapping discussions
Communication Scope
Confident, precise communication skills; Ability to tell a really clear story
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