Silicon Labs
IoT
SeniorProductMarketingManagerIoTSoftware
“Senior Product Marketing Manager - IoT Software at Silicon Labs. Skills: software product marketing, IoT software, developer experience, mass-market adoption. Set and drive broad market software strategy. Own end-to-end developer experience for broad market products”
What You'll Achieve.
improve developer experience; reduce friction; increase mass-market adoption; accelerate mass-market adoption; improve execution quality and predictability
Industry & Context.
What They're Looking For.
Must Have
Bachelor’s degree in Electrical Engineering, Computer Engineering, Computer Science, or related technical discipline (or equivalent experience), 10+ years of industry experience in IoT/wirelessbedded/semiconductors, 5+ years in software product marketing or software product management, understanding of software development lifecycle processes and release management, Proven track record of leading software planning, prioritization, and release execution, demonstrated ability to influence roadmap trade-offs across multiple business stakeholders, understanding of wireless IoT markets, ecosystems, and technologies including Bluetooth, Wi-Fi, 802.15.4 (Zigbee/Thread/Matter), sub-GHz, and edge compute, Exceptional communication skills with the ability to translate complex technical topics into crisp, decision-ready narratives and enablement content
Nice to Have
Hands-on experience developing embedded software (e.g., connectivity stacks/protocols, SDK components, device drivers, tools, or reference applications), Experience improving developer experience and adoption for embedded/IoT SDKs and tools (IDE/tooling, docs, examples, development kits, onboarding flows), Experience building scalable enablement programs for broad-market customers (distribution, community, self-service models), Familiarity with IoTbedded developer workflows (IDE/toolchains, debugging, SDK structure, CI/build, sample apps) and system-level considerations (OS selection, security, provisioning, interoperability/certification, low-power, connectivity stacks), Experience developing ecosystem partnerships/integrations (cloud, middleware, toolchain), Experience building business cases that tie software investments to business outcomes grounded in analytics and data (e.g., adoption funnel metrics, customer success measures), Familiarity with edge compute and AI/ML technologies
What You'll Do.
Set and drive broad market software strategy
Own end-to-end developer experience for broad market products
Define and execute software launch and readiness
Develop and manage software-focused ecosystem partnerships
Define and monitor adoption and customer experience metrics
Lead BU-wide software prioritization and release planning
Communicate clear prioritization rationale
Identify and translate market and customer needs
How You'll Work.
Team & Collaboration
Partner with global stakeholders including leadership, Product Marketing, Product Management, Engineering/R&D, Program/Project Management, Sales/FAEs, Support/Apps, and Community; Serve as primary interface to Software Product Management and R&D; Represent all BU Segments in the software planning process
Communication Scope
Exceptional communication skills; translate complex technical topics into crisp, decision-ready narratives; enablement content
Process & Methodology
Implement repeatable mechanisms (prioritization frameworks, readiness scorecards, voice-of-market intake, top support driver analysis, and post-release learnings)
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