AvidXchange, Inc.
Fintech
SeniorProductMarketingManager,GTMStrategy
“Senior Product Marketing Manager, GTM Strategy at AvidXchange, Inc.. Skills: Go-to-market strategy, product marketing, GTM blueprint development, positioning and messaging, launch execution, sales enablement, cross-functional leadership. develop the full go-to-market blueprint for invoice and payment solutions. execute the go-to-market blueprint”
What You'll Achieve.
drives expansion upmarket; revenue outcomes; pipeline generation; immediate, measurable impact on revenue
Industry & Context.
highly analytical; comfortable in spreadsheets as much as slide decks; strategic thinker; TAM modeling; cohort analysis; win/loss analysis; pipeline metrics
What They're Looking For.
Must Have
5–8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role at a B2B SaaS company, Demonstrated experience owning positioning, messaging, and launch execution, analytical skills: comfortable with TAM modeling, cohort analysis, win/loss analysis, and pipeline metrics, Experience developing sales enablement materials that are actually used by reps (scripts, battle cards, ROI tools), Proven cross-functional leadership: you've aligned sales, product, and finance behind a GTM plan
Nice to Have
Fintech, payments, AP automation, or CFO-persona experience is a plus, MBA from a top-tier program
What You'll Do.
develop the full go-to-market blueprint for invoice and payment solutions
execute the go-to-market blueprint
bring new payment solutions to market
drive expansion upmarket
and objection align on ICP and target segments with Sales
Provide positioning and offers that fuel campaign execution and pipeline generation with Demand Gen
Feed market insights into roadmap
pricing collaboration
lead launch readiness and GTM packaging with Product
Partner on pricing strategy
and deal desk structure with Finance
Align on funnel metrics
and enablement tooling with Revenue Operations
How You'll Work.
Team & Collaboration
sits at the intersection of marketing, sales, finance, and product; connective tissue that brings new payment solutions to market; align sales, product, and finance behind a GTM plan; Co-develop scripts, offers, and objection align on ICP and target segments with Sales; Provide positioning and offers that fuel campaign execution and pipeline generation with Demand Gen; Feed market insights into roadmap, pricing collaboration, lead launch readiness and GTM packaging with Product; Partner on pricing strategy, promo economics, and deal desk structure with Finance; Align on funnel metrics, pipeline attribution, and enablement tooling with Revenue Operations
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