Apify
AI
SeniorProductMarketingManager(forApifyStore)
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“Senior Product Marketing Manager (for Apify Store) at Apify. Skills: product marketing, go-to-market strategy, marketplace management, user funnel optimization. Owning the communication strategy for Apify Store - messaging, positioning, and campaigns.. Working with Product on how users find Apify Store, choose an Actor, and become active users.”
Industry & Context.
Turn data into clear next actions; Pick the small number of things that will move Apify Store's growth, and ship them
What They're Looking For.
Must Have
5+ years in product marketing or a related user-side role, ideally where you’ve owned a chunk of the funnel., You've grown an e-commerce shop, marketplace, or app store, and you know how to improve the numbers that matter: discovery, conversion, retention, and repeat purchase., You can take a marketplace apart and see what makes individual products sell, then turn that into campaigns that help users find and start using the right Actors., You turn data into clear next actions. You know which metrics matter for marketplace growth, how to set up the right tracking, and you've built reporting frameworks before., You pick the small number of things that will move Apify Store's growth, and ship them., You can run several campaigns at once, and you work well with Product, Engineering, Marketing, and Developer Relations., You write and speak English clearly and confidently.
Nice to Have
Familiarity with web scraping, automation, AI agents, or API products is a plus.
What You'll Do.
Owning the communication strategy for Apify Store - messaging, positioning, and campaigns., Working with Product on how users find Apify Store, choose an Actor, and become active users., Working with the Discovery team to improve how users find the right Actor - through search, categories, featured placements, and recommendations., Bringing user and market feedback directly into product decisions., Planning and running marketing campaigns for the Apify Store homepage and launches - covering Store features, high-profile Actors, and promotion of the Apify platform., Working with the other PMMs so Apify Store reads as a coherent product rather than a list of separate launches., Owning the marketing of Store collections - groups of Actors organized around a specific user problem or use case, so users go from 'I need something for X' to running an Actor in minutes., Understanding what users come to Apify Store to do, what gets in their way, and why they pick one Actor over another.
Turning that into messaging, positioning, and marketing content per user persona and use case., Defining, measuring, and reporting on the metrics for Apify Store marketing: user sign-ups, activation, trial-to-paid conversion, retention, and Store-level growth., Watching competing platforms and app stores.
Turning what you learn into concrete recommendations for Apify Store, and keeping internal teams in the loop on how Apify Store is performing and where it sits in the market.
How You'll Work.
Team & Collaboration
Working with Product; Working with the Discovery team; Working with the other PMMs; Working with Engineering; Working with Marketing; Working with Developer Relations
Communication Scope
write and speak English clearly and confidently
Process & Methodology
Running several campaigns at once, Shipping initiatives, Developing roadmaps
Full Job Description
Apify is the largest marketplace of tools for AI. 25,000 Actors helping people and agents get real-time web data, track competitors, generate leads, or integrate their apps. Actors are built by a global creator community that now earns more than $1M every month. Join us to help people put the web to work. Apify can find missing children https://blog.apify.com/fighting-child-traffickers-with-technology/, protect consumers from fake discounts across the EU https://blog.apify.com/how-web-scraping-ai-and-the-eu-have-come-together-to-sweep-away-fake-discounts-in-europe/, and feed data to AI chatbots https://blog.apify.com/intercom-customer-support-ai-chatbot-web-scraping/. We're looking for a Senior Product Marketing Manager to own the go-to-market strategy for Apify Store. You'll focus on the user side: how users find Apify Store, pick the right Actor, run it, and come back. You’ve run and improved an e-commerce shop, marketplace, or app store, and you want to apply that thinking to a marketplace of AI and web scraping tools. WHAT YOU'LL BE WORKING ON: - Owning the communication strategy for Apify Store - messaging, positioning, and campaigns. Working with Product on how users find Apify Store, choose an Actor, and become active users. - Working with the Discovery team to improve how users find the right Actor - through search, categories, featured placements, and recommendations. Bringing user and market feedback directly into product decisions. - Planning and running marketing campaigns for the Apify Store homepage and launches - covering Store features, high-profile Actors, and promotion of the Apify platform. Working with the other PMMs so Apify Store reads as a coherent product rather than a list of separate launches. - Owning the marketing of Store collections - groups of Actors organized around a specific user problem or use case, so users go from "I need something for X" to running an Actor in minutes. - Understanding what users come to Apify Store to do, what g
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