Fivetran
SaaS
SeniorProductMarketingManager,EMEA
“Senior Product Marketing Manager, EMEA at Fivetran. Skills: Product launches, Messaging, Positioning, Adoption and growth, Strategic projects. Lead product launches. Contribute to product launches”
What You'll Achieve.
Drive adoption and growth; Ensure launches drive adoption; Ensure launches drive growth; Ensure capabilities get used; Ensure capabilities get expanded; Ensure capabilities get renewed
Industry & Context.
Structure ambiguous problems
What They're Looking For.
Must Have
5-8+ years product marketing experience, B2B data or enterprise SaaS company experience, Experience with product launches, Experience with adoption and growth motions, Experience with messaging, Experience with campaigns, Experience with strategic narrative work, Understanding of Enterprise segments, Understanding of Commercial segments, Working knowledge of ABM, Working knowledge of SEO/SEM, Working knowledge of demand generation, Ability to develop outcome-based narratives, Translate technical capabilities to business value, Work with Product to translate roadmap, Work with Sales to ensure messaging adoption, Exceptional written communication skills, Exceptional verbal communication skills, Project management skills, Ability to juggle multiple priorities, Data-driven mindset, Use win/loss data for decisions, Use pipeline metrics for decisions, Use customer research for decisions, Use content performance for decisions, Familiarity leveraging AI tools, Familiarity with modern data ecosystem, Familiarity with data integration, Familiarity with cloud data warehouses, Familiarity with data lakes, Familiarity with AI use cases, Familiarity with analytics use cases
Nice to Have
Experience across EMEA and global programs, Familiarity with AI tools for research, Familiarity with AI tools for drafting, Familiarity with AI tools for analysis, Sense for when to use AI tools, Sense for when human judgment is required
What You'll Do.
Lead product launches
Contribute to product launches
Own messaging for launches
Own positioning for launches
Coordinate launches cross-functionally
Drive adoption and growth
Ensure capabilities get used
Ensure capabilities get expanded
Ensure capabilities get renewed
Translate technical capabilities to value
Develop messaging across products
Develop messaging across use cases
Develop messaging across segments
Refine messaging across products
Refine messaging across use cases
Refine messaging across segments
Ensure story consistency across web
Ensure story consistency across sales
Ensure story consistency across campaigns
Ensure story consistency across analyst materials
Validate messaging with customers
Validate messaging with sales
Validate messaging with field
Step into strategic projects
Provide coverage across team
Bring messaging to life across channels
Ensure regional relevance
Work closely with sales leaders
Work closely with sellers
Ensure messaging adopted in field
Gather feedback from customer conversations
Partner with enablement to deliver assets
Ground positioning in field activity
Conduct ongoing research
Serve as connective tissue
Align stakeholders on priorities
Align stakeholders on messaging
Align stakeholders on timelines
How You'll Work.
Team & Collaboration
Partner with Product; Partner with Sales; Partner with Sales Engineering; Partner with Demand Generation; Partner with ABM; Partner with broader Marketing; Partner with Enablement; Collaborate with Product; Collaborate with Sales; Collaborate with Marketing; Collaborate with Enablement; Align stakeholders
Communication Scope
Written communication; Verbal communication; Messaging adaptation
Process & Methodology
Project management, Juggling priorities
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