Attentive
SaaS
SeniorProductMarketingManager-Data&Integrations
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Product Marketing Manager - Data & Integrations at Attentive. Skills: Data platform positioning, Go-to-market strategy, Product launches. Own positioning for enterprise buyers. Own positioning for enterprise sellers”
What You'll Achieve.
Win omni channel consolidation deals; Articulate CDP value; Articulate integration value; Demonstrate measurable customer impact
Industry & Context.
What They're Looking For.
Must Have
5+ years product marketing, B2B SaaS experience, Deep knowledge data platforms, Deep knowledge integrations, Deep knowledge APIs, Experience building launch processes, Experience running GTM cadences, Experience influencing cross-functional stakeholders, Experience building enablement, Written communication skills, Verbal communication skills, Organization skills, Prioritization skills
Nice to Have
Direct experience marketing data platform, Hands-on experience data platforms, Hands-on experience Snowflake, Hands-on experience Hightouch, Hands-on experience Amperity, Prior PMM experience CDP, Prior PMM experience data platform, Prior PMM experience integration product, Prior GTM experience CDP, Prior GTM experience data platform, Prior GTM experience integration product, Experience with product teams API-first GTM, Experience with engineering teams API-first GTM, Familiarity with partner ecosystems, Familiarity with partner-led launches
What You'll Do.
Own positioning for enterprise buyers
Own positioning for enterprise sellers
Lead launch strategy integrations
Lead launch execution integrations
Manage open-beta tiering
Coordinate GTM cadence
Drive partner GTM APIs
Drive partner GTM integrations
Turn technical capabilities into business outcomes
Co-marketing with partners
Build release marketing
Inform customers availability
Inform internal teams availability
Inform customers tiering
Inform internal teams tiering
Inform customers adoption paths
Inform internal teams adoption paths
Create external proof points
Create technical enablement
Demonstrate integration value
Define success metrics
Partner with Analytics for measurement
Partner with Analytics for revenue attribution
Lead cross-functional launch motion
Manage launch planning
Manage beta management
Manage internal enablement
Manage post-launch measurement
Develop positioning for data-platform features
Partner with Partnerships to scope co-marketing
Partner with Partnerships to scope partner GTM
Equip revenue org with playbooks
Equip revenue org with sales-ready assets
Capture market feedback
Synthesize market feedback
Refine product prioritization
Track adoption for launches
Report adoption for launches
How You'll Work.
Team & Collaboration
Cross-functional work; Work with Product; Work with Engineering; Work with Partnerships; Work with Revenue Enablement; Work with Sales; Work with Customer Success
Communication Scope
Written communication; Verbal communication
Process & Methodology
Launch planning, Beta management, GTM cadence management
Full Job Description
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights. Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers. With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index! About the Role Attentive is hiring a Senior Product Marketing Manager to lead go-to-market, positioning, and adoption work for our Data & Integrations Platform. This is a high-impact role responsible for translating EPD’s technical integration investments into a credible enterprise data platform story, data platform positioning, and running the launch and measurement process for strategic Data & Integrations Platform features and partner integrations. The Data & Integrations Platform is a major company priority. As the Data & Integrations Platform Sr. PMM you will own the marketing strategy and execution that helps Attentive win omni channel consolidation deals, articulate our CDP and integration value, and demonstrate measurable customer impact. The role requires a more technical background and deep cross-funct
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