SeniorProductMarketingManager

## Accountabilities Own and refine go-to-market positioning, messaging, and narrative development across products, campaigns, and customer segments. Translate product capabilities, customer success stories, and market insights into engaging content across websites, email campaigns, social media, landing pages, presentations, and sales materials. Lead end-to-end product launches and integrated marketing campaigns, ensuring alignment across internal teams and external stakeholders. Develop clear value propositions, positioning frameworks, and messaging strategies tailored to enterprise customers and broader ecosystem audiences. Partner closely with Product, Sales, Design, Leadership, and external partners to deliver cohesive and effective go-to-market initiatives. Create and continuously improve sales enablement resources, customer proof points, case studies, and use-case narratives that support revenue generation. Support ecosystem and community storytelling efforts that strengthen brand awareness, engagement, and market differentiation. Leverage AI tools, automation, and scalable workflows to enhance campaign execution, operational efficiency, and marketing performance. Analyze campaign effectiveness, customer feedback, and market trends to optimize messaging and drive continuous improvement. Contribute to broader strategic marketing initiatives that strengthen market presence and long-term growth. Requirements 5–8 years of experience in Product Marketing, Go-to-Market Strategy, Content Marketing, Strategic Marketing, or related fields. Experience within B2B SaaS, technology, impact-driven organizations, or high-growth startup environments. Proven success launching products, features, or integrated marketing campaigns from concept through execution. Exceptional storytelling and communication skills, with the ability to simplify complex products into compelling customer-focused narratives. Strong experience developing and executing multi-channel campaigns across emai