UpGuard
SaaS
SeniorProductMarketingManager
“Senior Product Marketing Manager at UpGuard. Skills: Product marketing, Market analysis, Customer insights. Conduct market research. Perform competitive analysis”
Industry & Context.
Data-driven decision making
National police history check, Reference checks, No visa sponsorship
What They're Looking For.
Must Have
4+ years product marketing, B2B SaaS product marketing, Familiar with early-stage products, Driving early customer discovery, Connecting with customers, Understanding pain points, Hold own in conversations, Mock up landing page, Create screen recordings, Write own copy, Data-driven, Make inferences from tools
Nice to Have
Google Analytics proficiency, Hubspot proficiency, Mixpanel proficiency
What You'll Do.
Conduct market research
Perform competitive analysis
Identify market trends
Identify competitive positioning
Identify opportunities for growth
Be expert on products
Turn insight into positioning
Create buyer personas
Produce value propositions
Differentiate products
Resonate with target audience
Plan launch campaigns
Execute launch campaigns
Partner with customer success
Build marketing assets
Create product datasheets
Create product content
Be subject matter expert
Represent UpGuard at events
Represent UpGuard at conferences
How You'll Work.
Team & Collaboration
Cross-functional teams; Product team; Sales team; Customer success team; Marketing team
Communication Scope
Concise messaging
Process & Methodology
Campaign planning, Campaign execution
Applying for this Senior Product Marketing Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about UpGuard?
Real rants from real employees. Read before you apply.