GoCardless

Financial Services

SeniorProductMarketingManager

£89–134k London, United Kingdom
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Product Marketing Manager at GoCardless. Skills: Product marketing, Go-to-market strategy, Customer insights. Bring innovations to market. Drive adoption at scale”

What You'll Achieve.

Drive activation; Drive adoption; Drive revenue; Hit business goals; Drive adoption rates; Drive business impact

Industry & Context.

Financial Services
Problems you'll solve

Data-driven decision making; Customer empathy

What You'll Do.

Bring innovations to market

Drive adoption at scale

Own segment end-to-end

Shape product strategy

Drive activation metrics

Drive adoption metrics

Drive revenue metrics

Work with Global Growth Group

Translate technical nuances

Establish commercial foundation

Deliver compelling propositions

Collaborate across product development

Collaborate across commercial strategy

Collaborate across sales

Collaborate across customer success

Collaborate across marketing

Measure success by adoption rates

Measure success by business impact

Iterate based on data

Optimize based on data

Run customer interviews

Analyse customer surveys

Craft compelling narratives

Build cohesive story across portfolio

Articulate differentiation

Influence product strategy

Influence GTM strategy

Analyse campaign impact

How You'll Work.

Team & Collaboration

Cross-functional teams; Product development teams; Commercial strategy teams; Sales teams; Customer success teams; Marketing teams

Communication Scope

Commercial narratives; Compelling propositions; Storytelling

Process & Methodology

Roadmap planning

Full Job Description

About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help! And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! The role GoCardless is on a mission to build simple and secure bank payment solutions for people and businesses everywhere. We're transforming how businesses manage payments, and we’re looking for a Senior Product Marketing Manager who can help bring new innovations to market and drive adoption at scale. You will be in our Bank Payments Network Group (BPNG), working on payment solutions that grow our self-serve SMB customer base. You’ll own this segment end-to-end - from deep customer understanding to shaping product strategy to driving the metrics that define success: activation, adoption, and revenue. You'll work closely with the Global Growth Group on various initiatives that help us hit our larger business goals. What excites you Being the bridge between technical and commercial - You'll work confidently with product managers on technical nuances while translating those into comp

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