GoCardless
Financial Services
SeniorProductMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Product Marketing Manager at GoCardless. Skills: Product marketing, Go-to-market strategy, Customer insights. Bring innovations to market. Drive adoption at scale”
What You'll Achieve.
Drive activation; Drive adoption; Drive revenue; Hit business goals; Drive adoption rates; Drive business impact
Industry & Context.
Data-driven decision making; Customer empathy
What You'll Do.
Bring innovations to market
Drive adoption at scale
Own segment end-to-end
Shape product strategy
Drive activation metrics
Drive adoption metrics
Drive revenue metrics
Work with Global Growth Group
Translate technical nuances
Establish commercial foundation
Deliver compelling propositions
Collaborate across product development
Collaborate across commercial strategy
Collaborate across sales
Collaborate across customer success
Collaborate across marketing
Measure success by adoption rates
Measure success by business impact
Iterate based on data
Optimize based on data
Run customer interviews
Analyse customer surveys
Craft compelling narratives
Build cohesive story across portfolio
Articulate differentiation
Influence product strategy
Influence GTM strategy
Analyse campaign impact
How You'll Work.
Team & Collaboration
Cross-functional teams; Product development teams; Commercial strategy teams; Sales teams; Customer success teams; Marketing teams
Communication Scope
Commercial narratives; Compelling propositions; Storytelling
Process & Methodology
Roadmap planning
Full Job Description
About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help! And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! The role GoCardless is on a mission to build simple and secure bank payment solutions for people and businesses everywhere. We're transforming how businesses manage payments, and we’re looking for a Senior Product Marketing Manager who can help bring new innovations to market and drive adoption at scale. You will be in our Bank Payments Network Group (BPNG), working on payment solutions that grow our self-serve SMB customer base. You’ll own this segment end-to-end - from deep customer understanding to shaping product strategy to driving the metrics that define success: activation, adoption, and revenue. You'll work closely with the Global Growth Group on various initiatives that help us hit our larger business goals. What excites you Being the bridge between technical and commercial - You'll work confidently with product managers on technical nuances while translating those into comp
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