Figure Lending
Fintech
SeniorProductMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Product Marketing Manager at Figure Lending. Skills: Product marketing, Go-to-market execution, Messaging, Positioning. Develop messaging. Create messaging frameworks”
What You'll Achieve.
Drive awareness; Drive enablement; Drive adoption; Achieve better outcomes
Industry & Context.
Analytical precision
What They're Looking For.
Must Have
6+ years product marketing experience, Experience in fintech, Experience in financial services, Experience in regulated industry, Collaboration with Legal, Collaboration with Compliance
Nice to Have
Notion experience is a plus, Scaling product marketing function
What You'll Do.
Create messaging frameworks
Ensure messaging consistency
Define go-to-market plans
Execute go-to-market plans
Lead launch execution
Develop enablement decks
Develop landing pages
Develop release notes
Manage release calendar
Track success metrics
Develop educational content
Develop thought leadership content
Create partner enablement materials
Create sales enablement materials
Author success stories
Drive new business opportunities
Conduct market analysis
Conduct competitive analysis
Identify positioning opportunities
Inform roadmap decisions
Strengthen product differentiation
Collect insights from customer segments
Collect insights from market behavior
Guide product strategies
Guide marketing strategies
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Collaborate with Product; Collaborate with Partnerships; Collaborate with Sales; Collaborate with Growth; Collaborate with Communications; Collaborate with Legal; Collaborate with Compliance; Collaborate with Data teams
Communication Scope
Storytelling; Communication skills; Craft narratives; Compelling stories
Process & Methodology
Project management, Manage priorities, Manage timelines, Manage stakeholders
Full Job Description
About Figure Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions. By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes. Together with our 170+ partners, we’ve originated over $22 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U. S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets. We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance. About the Role As a Senior Product Marketing Manager at Figure, you will be the strategic and hands-on leader responsible for positioning, messaging, and go-to-market execution across our growing suite of financial products. This includes our flagship HELOC offering and mortgage solutions This is a high-impact, cross-functional role that collaborates closely with Product, Partnerships and Sales, Growth, and Communications to drive awareness, enablement, and adoption in both B2B and direct-to-consumer markets. You’ll be the go-to authority for shaping how we launch products, craft narratives, and empower internal teams and partners to tell compelling, differentiated stories in the market. The role requires fluency across multiple audiences and business models, blending creative storytelling with analytical precision. This positi
Applying for this Senior Product Marketing Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about Figure Lending?
Real rants from real employees. Read before you apply.