Figure Lending

Fintech

SeniorProductMarketingManager

$188–223k Remote Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Product Marketing Manager at Figure Lending. Skills: Product marketing, Go-to-market execution, Messaging, Positioning. Develop messaging. Create messaging frameworks”

What You'll Achieve.

Drive awareness; Drive enablement; Drive adoption; Achieve better outcomes

Industry & Context.

Fintech
Problems you'll solve

Analytical precision

What They're Looking For.

Must Have

6+ years product marketing experience, Experience in fintech, Experience in financial services, Experience in regulated industry, Collaboration with Legal, Collaboration with Compliance

Nice to Have

Notion experience is a plus, Scaling product marketing function

What You'll Do.

Create messaging frameworks

Ensure messaging consistency

Define go-to-market plans

Execute go-to-market plans

Lead launch execution

Develop enablement decks

Develop landing pages

Develop release notes

Manage release calendar

Track success metrics

Develop educational content

Develop thought leadership content

Create partner enablement materials

Create sales enablement materials

Author success stories

Drive new business opportunities

Conduct market analysis

Conduct competitive analysis

Identify positioning opportunities

Inform roadmap decisions

Strengthen product differentiation

Collect insights from customer segments

Collect insights from market behavior

Guide product strategies

Guide marketing strategies

How You'll Work.

Team & Collaboration

Cross-functional collaboration; Collaborate with Product; Collaborate with Partnerships; Collaborate with Sales; Collaborate with Growth; Collaborate with Communications; Collaborate with Legal; Collaborate with Compliance; Collaborate with Data teams

Communication Scope

Storytelling; Communication skills; Craft narratives; Compelling stories

Process & Methodology

Project management, Manage priorities, Manage timelines, Manage stakeholders

Full Job Description

About Figure Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions. By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes. Together with our 170+ partners, we’ve originated over $22 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U. S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets. We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance. About the Role As a Senior Product Marketing Manager at Figure, you will be the strategic and hands-on leader responsible for positioning, messaging, and go-to-market execution across our growing suite of financial products. This includes our flagship HELOC offering and mortgage solutions This is a high-impact, cross-functional role that collaborates closely with Product, Partnerships and Sales, Growth, and Communications to drive awareness, enablement, and adoption in both B2B and direct-to-consumer markets. You’ll be the go-to authority for shaping how we launch products, craft narratives, and empower internal teams and partners to tell compelling, differentiated stories in the market. The role requires fluency across multiple audiences and business models, blending creative storytelling with analytical precision. This positi

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