Figure Lending
Fintech
SeniorProductMarketingManager
“Senior Product Marketing Manager at Figure Lending. Skills: Product marketing, Go-to-market execution, Messaging, Positioning. Develop messaging. Create messaging frameworks”
What You'll Achieve.
Drive awareness; Drive enablement; Drive adoption; Achieve better outcomes
Industry & Context.
Analytical precision
What They're Looking For.
Must Have
6+ years product marketing experience, Experience in fintech, Experience in financial services, Experience in regulated industry, Collaboration with Legal, Collaboration with Compliance
Nice to Have
Notion experience is a plus, Scaling product marketing function
What You'll Do.
Create messaging frameworks
Ensure messaging consistency
Define go-to-market plans
Execute go-to-market plans
Lead launch execution
Develop enablement decks
Develop landing pages
Develop release notes
Manage release calendar
Track success metrics
Develop educational content
Develop thought leadership content
Create partner enablement materials
Create sales enablement materials
Author success stories
Drive new business opportunities
Conduct market analysis
Conduct competitive analysis
Identify positioning opportunities
Inform roadmap decisions
Strengthen product differentiation
Collect insights from customer segments
Collect insights from market behavior
Guide product strategies
Guide marketing strategies
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Collaborate with Product; Collaborate with Partnerships; Collaborate with Sales; Collaborate with Growth; Collaborate with Communications; Collaborate with Legal; Collaborate with Compliance; Collaborate with Data teams
Communication Scope
Storytelling; Communication skills; Craft narratives; Compelling stories
Process & Methodology
Project management, Manage priorities, Manage timelines, Manage stakeholders
Applying for this Senior Product Marketing Manager role?
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ANONYMOUS · UNFILTERED
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