Cision
consumer and media intelligence
SeniorProductMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Product Marketing Manager at Cision. Skills: Product marketing, Go-to-market strategy, Messaging and positioning. Own messaging and positioning. Translate product capabilities into customer value”
Industry & Context.
What They're Looking For.
Must Have
5+ years of experience in product marketing, Ability to turn complex products into simple messaging, Experience building go-to-market strategies, Excellent writing and storytelling skills, Commercial mindset
Nice to Have
Experience in B2B SaaS, Experience in martech, Experience in AI-powered platforms, Experience with AI, Experience with data analytics, Experience with social listening, Experience with media monitoring, Experience with communications technology, Experience with consumer intelligence
What You'll Do.
Own messaging and positioning
Translate product capabilities into customer value
Lead go-to-market planning
Develop value proposition
Create launch strategy
Develop enablement plans
Develop adoption plans
Create sales enablement materials
Partner with Product Management
Understand roadmap priorities
Understand customer needs
Understand market trends
Understand product differentiation
Support analyst relations
Support market evaluations
Support strategic briefings
Use customer insights
Use competitor insights
Inform roadmap discussions
Inform commercial strategy
Develop persona-led messaging
How You'll Work.
Team & Collaboration
Partner closely with Product Management; Cross-functional teams
Communication Scope
Executive-ready narratives; Sales decks; Customer-facing content; Internal enablement; Product narratives; Proof points
Process & Methodology
Roadmap planning
Full Job Description
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow. Empower your impact at Cision. Be seen, be understood, be you. About the role: Cision is looking for a Senior Product Marketing Manager to help shape how we position, launch, and grow our portfolio of consumer intelligence and distribution solutions.This role sits at the intersection of Product, Sales, Marketing, Customer Success, and Strategy. You’ll be responsible for turning product capabilities into clear, compelling narratives that help customers understand the value of our solutions and help commercial teams win in market. You’ll own go-to-market strategy for key products and launches, develop differentiated messaging and positioning, create high-impact sales enablement, and bring market, customer, and competitive insights back into the business. This is a strategic and hands-on role for someone who can think commercially, write clearly, influence cross-functionally, and move quickly in a fast-changing market. What you’ll do: Own messaging and positioning for key products across the Cision portfolio, translating product capabilities into clear customer valueLead go-to-market planning for launches, releases, and strategic initiatives, including audience definition, value proposition, launch strategy, enablement, and adoption plans. Create compelling sales enablement materials, including pitch decks, talk tracks, competitive battlecards, product one-pagers
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