Cision

consumer and media intelligence

SeniorProductMarketingManager

CA$84–100k Canada Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Product Marketing Manager at Cision. Skills: Product marketing, Go-to-market strategy, Messaging and positioning. Own messaging and positioning. Translate product capabilities into customer value”

Industry & Context.

consumer and media intelligence

What They're Looking For.

Must Have

5+ years of experience in product marketing, Ability to turn complex products into simple messaging, Experience building go-to-market strategies, Excellent writing and storytelling skills, Commercial mindset

Nice to Have

Experience in B2B SaaS, Experience in martech, Experience in AI-powered platforms, Experience with AI, Experience with data analytics, Experience with social listening, Experience with media monitoring, Experience with communications technology, Experience with consumer intelligence

What You'll Do.

Own messaging and positioning

Translate product capabilities into customer value

Lead go-to-market planning

Develop value proposition

Create launch strategy

Develop enablement plans

Develop adoption plans

Create sales enablement materials

Partner with Product Management

Understand roadmap priorities

Understand customer needs

Understand market trends

Understand product differentiation

Support analyst relations

Support market evaluations

Support strategic briefings

Use customer insights

Use competitor insights

Inform roadmap discussions

Inform commercial strategy

Develop persona-led messaging

How You'll Work.

Team & Collaboration

Partner closely with Product Management; Cross-functional teams

Communication Scope

Executive-ready narratives; Sales decks; Customer-facing content; Internal enablement; Product narratives; Proof points

Process & Methodology

Roadmap planning

Full Job Description

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow. Empower your impact at Cision. Be seen, be understood, be you. About the role: Cision is looking for a Senior Product Marketing Manager to help shape how we position, launch, and grow our portfolio of consumer intelligence and distribution solutions.This role sits at the intersection of Product, Sales, Marketing, Customer Success, and Strategy. You’ll be responsible for turning product capabilities into clear, compelling narratives that help customers understand the value of our solutions and help commercial teams win in market. You’ll own go-to-market strategy for key products and launches, develop differentiated messaging and positioning, create high-impact sales enablement, and bring market, customer, and competitive insights back into the business. This is a strategic and hands-on role for someone who can think commercially, write clearly, influence cross-functionally, and move quickly in a fast-changing market. What you’ll do: Own messaging and positioning for key products across the Cision portfolio, translating product capabilities into clear customer valueLead go-to-market planning for launches, releases, and strategic initiatives, including audience definition, value proposition, launch strategy, enablement, and adoption plans. Create compelling sales enablement materials, including pitch decks, talk tracks, competitive battlecards, product one-pagers

Free ATS check

Applying for this Senior Product Marketing Manager role?

Most applicants get filtered before a human reads their resume. See if yours makes the cut.

How to Apply on Greenhouse

  • Create a Greenhouse profile before applying — it saves time across multiple applications.
  • Upload your resume as a PDF; the parser handles it better than Word.
  • Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
  • Enable email notifications to track application status in real time.

ANONYMOUS · UNFILTERED

What do employees actually say about Cision?

Real rants from real employees. Read before you apply.

Read Company Rants →