BVNK
Finance / FinServ
SeniorProductMarketingManager
“Senior Product Marketing Manager at BVNK. Skills: Product GTM, Sales Enablement, Positioning & Messaging, Customer Advocacy & Insights, Market Intelligence. Product GTM feed insights into future launches.. Create scalable playbooks and documentation to support lifecycle product marketing as BVNK grows.”
What You'll Achieve.
Win Rate Uplift: Improve sales performance by increasing confidence and effectiveness through positioning and enablement.; Messaging Adoption: Achieve and maintain a 4+/5 rating in internal surveys measuring the sales team’s confidence in new product messaging.; Customer Validation: Secure a minimum of six high-quality customer testimonials and three in-depth case studies annually.; Launch Performance: Deliver successful product launches, measured by customer adoption, engagement levels, and internal readiness metrics.
Industry & Context.
A structured, strategic approach to problem-solving
Applicants must be based in London (UK) or New York (USA).
What They're Looking For.
Must Have
Experience in the payments and stablecoinlockchain space., A proven track record of driving GTM strategy for complex products that balance technical and commercial considerations., Excellent written and verbal communication skills, with experience developing positioning and content., Demonstrated success collaborating cross-functionally with product, sales, marketing, and customer success teams., A customer-centric mindset, with experience conducting interviews, analysing insights, and turning them into actionable strategies., A solid understanding of the fintech and crypto competitive landscape., A structured, strategic approach to problem-solving, attention to detail, and a bias for execution.
Nice to Have
Applicants must be based in London (UK) or New York (USA).
What You'll Do.
Product GTM feed insights into future launches.
Create scalable playbooks and documentation to support lifecycle product marketing as BVNK grows.
Develop high-impact sales enablement materials
including pitch decks
objection-handling guides
Ensure consistent positioning and messaging across all commercial materials.
Run regular enablement sessions with sales and account teams to boost product knowledge and pitch confidence.
Conduct sales confidence surveys to identify messaging gaps and refine materials accordingly.
Own product positioning
and messaging pillars - rooted in customer insights and market dynamics.
Tailor messaging by segment to clearly articulate product value and use cases.
Deliver compelling product demonstrations and contribute to external-facing content (e. g.
Partner with the Brand & Content team to ensure a consistent tone and narrative across all channels.
Conduct regular customer interviews and win/loss analyses to uncover insights that inform messaging and GTM strategy.
Identify proof points and ROI metrics to produce compelling testimonials and in-depth case studies.
Collaborate with Customer Success to source reference customers
Champion customer needs in product and marketing planning processes.
Stay up to date on competitor activity
and emerging trends across fintech
Build and maintain competitive intelligence frameworks to inform positioning and sales strategies.
Serve as the subject matter expert for your product areas
advising product managers
and the broader business.
How You'll Work.
Team & Collaboration
working cross-functionally across marketing, product, sales, and customer success; Demonstrated success collaborating cross-functionally with product, sales, marketing, and customer success teams.; Partner with the Brand & Content team; Collaborate with Customer Success; Champion customer needs in product and marketing planning processes.; advising product managers, sales leaders, and the broader business.
Communication Scope
Excellent written and verbal communication skills; experience developing positioning and content
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