Beacon Biosignals
life sciences, diagnostics, healthcare technology, precision medicine, brain health
SeniorProductMarketingManager
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“Senior Product Marketing Manager at Beacon Biosignals. Skills: go-to-market strategy, product marketing, life sciences, diagnostics, healthcare technology. lead go-to-market strategy for life sciences and diagnostics portfolio. Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation”
What You'll Achieve.
Own and execute go-to-market strategy for life sciences and diagnostics products; Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI
Industry & Context.
candidates based in the Boston, New York City, or San Francisco area are strongly preferred
What They're Looking For.
Must Have
6+ years of product marketing experience, at least 3 years focused on life sciences, diagnostics, or healthcare technology, Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries, written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences, Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment, Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards, Bachelor’s degree in life sciences, marketing, or a related field
Nice to Have
Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences, Experience working at a startup or early-stage company
What You'll Do.
lead go-to-market strategy for life sciences and diagnostics portfolio
Own and execute go-to-market strategy for life sciences and diagnostics products
including product launches
and competitive differentiation
Develop deep expertise in the diagnostics and life sciences buyer journey
Create compelling marketing collateral including sales enablement materials
and presentation decks tailored to clinical audiences
Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape
Define and track key marketing metrics including pipeline influence
Represent the voice of the customer internally
synthesizing feedback from the field
and advisory boards to inform roadmap priorities
Support demand generation efforts by contributing to campaigns
and digital marketing initiatives
Build relationships with key opinion leaders (KOLs)
and industry partners to amplify Beacon’s credibility and reach in target markets
How You'll Work.
Team & Collaboration
Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions; Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment
Communication Scope
written and verbal communication skills; ability to translate scientific concepts into compelling narratives for diverse audiences
Full Job Description
Beacon Biosignals is on a mission to revolutionize precision medicine for the brain. We are the leading at-home EEG platform supporting clinical development of novel therapeutics for neurological, psychiatric, and sleep disorders. Our FDA 510(k)-cleared Waveband EEG headband and AI algorithms enable quantitative biomarker discovery and implementation. Beacon’s Clinico-EEG database contains EEG data from nearly 100,000 patients, and our cloud-native analytics platform powers large-scale RWD/RWE retrospective and predictive studies. Beacon Biosignals is changing the way that patients are treated for any disorder that affects brain physiology. What you will be doing: Beacon is seeking a Senior Product Marketing Manager to lead go-to-market strategy for our life sciences and diagnostics portfolio. Reporting to the Chief Clinical Officer, this is an individual contributor role sitting at the intersection of clinical insight, product strategy, and market execution. You will be driving how Beacon positions and communicates its solutions to decision-makers across the country. This is a fully remote role; candidates based in the Boston, New York City, or San Francisco area are strongly preferred. What success looks like: Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation. Develop deep expertise in the diagnostics and life sciences buyer journey. Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences. Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions. Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape. Define and track k
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