Beacon Biosignals

life sciences, diagnostics, healthcare technology, precision medicine, brain health

SeniorProductMarketingManager

Boca Raton, Florida, United States Remote Friendly
The Brief

“Senior Product Marketing Manager at Beacon Biosignals. Skills: go-to-market strategy, product positioning, messaging, competitive differentiation, marketing collateral creation, cross-functional collaboration. lead go-to-market strategy for life sciences and diagnostics portfolio. Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation”

What You'll Achieve.

Own and execute go-to-market strategy for life sciences and diagnostics products; Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI

Industry & Context.

life sciences, diagnostics, healthcare technology, precision medicine, brain health
Eligibility Requirements

candidates based in the Boston, New York City, or San Francisco area are strongly preferred

What They're Looking For.

Must Have

6+ years of product marketing experience, at least 3 years focused on life sciences, diagnostics, or healthcare technology, Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries, written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences, Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment, Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards, Bachelor’s degree in life sciences, marketing, or a related field

Nice to Have

Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences, Experience working at a startup or early-stage company

What You'll Do.

lead go-to-market strategy for life sciences and diagnostics portfolio

Own and execute go-to-market strategy for life sciences and diagnostics products

including product launches

and competitive differentiation

Develop deep expertise in the diagnostics and life sciences buyer journey

Create compelling marketing collateral including sales enablement materials

and presentation decks tailored to clinical audiences

Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape

Define and track key marketing metrics including pipeline influence

Represent the voice of the customer internally

synthesizing feedback from the field

and advisory boards to inform roadmap priorities

Support demand generation efforts by contributing to campaigns

and digital marketing initiatives

Build relationships with key opinion leaders (KOLs)

and industry partners to amplify Beacon’s credibility and reach in target markets

How You'll Work.

Team & Collaboration

Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions; Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment

Communication Scope

written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences

Free ATS check

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