Preply

Ed-Tech

SeniorProductManager-Martech

€55–80k ~AI est. Barcelona, Spain FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Product Manager - Martech at Preply. Skills: MarTech Scale, AI, Product Management. Scale paid acquisition channels. Own SEM platform”

What You'll Achieve.

Scale marketing channels; Drive new subscribers; Achieve unprecedented scale; Improve SEO scale; Win on new search surface; Stay ahead of search behavior; Stay ahead of ranking systems; Stay ahead of AI search tools; Compound marketer output

Industry & Context.

Ed Tech
Problems you'll solve

Analytical; Problem solving; Systems thinker

What They're Looking For.

Must Have

5+ years product management experience, Experience leading cross-functional teams, Experience launching products globally

Nice to Have

Knowledge of App marketing, Experience with Google Ads, Experience with Meta

What You'll Do.

Scale paid acquisition channels

Optimize keyword performance

Build creative automation

Build channel-management products

Automate account structure

Automate partner onboarding

Identify leverage points

Build new acquisition channels

Build page-creation engine

Produce high-quality pages

Shape AI search positioning

Define content for AI search

Define structure for AI search

Define signals for AI search

Evolve page-creation engine

Make landing pages conversion advantage

Own landing page platform

Match user intent to landing experience

Optimize top of funnel

Carry marketing intent

Run hypothesis experiments

Learn across geographies

Learn across audiences

Learn across channels

Make Marketing AI-native

Build AI building blocks

Architect AI platforms

Build platform guardrails

Let marketers operate with AI

Translate AI capabilities to products

How You'll Work.

Team & Collaboration

Cross-functional team; Engineering teams; Data teams; Marketing teams; Growth Tribe

Communication Scope

Executive presentations; Aligning stakeholders

Process & Methodology

Roadmap, Strategy, Execution

Full Job Description

WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. As a product team, our goal is to improve the life of our students and our tutors, drive amazing learning outcomes for our learners and enable our tutors to financially thrive through the platform. And we want to do this all while generating business value for Preply so we can help even more people! We strongly believe that we can't achieve business success without our students' and tutors' success. Preply is a product led company. As part of the product team, you will have a direct impact on the company's growth and strategy with high visibility to our C-suite and leadership team. You will be empowered to operate independently with a dedicated cross functional team to build amazing products and take them from inception to launch to scale! With great power comes great responsibility. Our product managers have true end-to-end accountability for their area with varied areas of responsibility such as: setting the long term vision and strategy for the squad, conceptualizing the product(s), driving the daily execution with the team, launching and analyzing the impact of your product on our cu

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