GSK
Pharma
SeniorProductManager,Hepatology
“Senior Product Manager, Hepatology at GSK. Skills: end-to-end brand management, marketing strategy development, business growth, profitability objectives, operational plan execution, salesforce tactical implementation. end-to-end brand management for Hepatology to drive growth and meet business and profitability objectives. development and effective execution of marketing strategies”
What You'll Achieve.
drive growth and meet business and profitability objectives; marketing spends are delivering positive ROI; deliver Marketing Brand and Product Execution Plan outcomes and key performance indicators in line with Therapy Area Strategies; drive growth and performance by brand and therapy area in the short, medium, and long term
Industry & Context.
analytical and project management skill; Self-starter and solution oriented
What They're Looking For.
Must Have
Bachelor’s Degree in Science, Pharmaceutical or Business, sales and product management experience, Min. 3 years of marketing experience in Pharmaceutical industry, Experience in end to end brand management, Business and scientific acumen, Sound facilitator and assertive skills, Excellent interpersonal and communication skills, demonstrated planning ability and organizational skills, analytical and project management skill, Self-starter and solution oriented, demonstrated professional and ethical behavior, Ability to work independently, demonstrated integrity in previous roles, Sound judgement
Nice to Have
ideally in launching brands in pharma, Prior experience in Hepatology therapy area is preferred
What You'll Do.
end-to-end brand management for Hepatology to drive growth and meet business and profitability objectives
development and effective execution of marketing strategies
excellence in deployment of operational plans
salesforce tactical implementation
manage complexity of internal control frameworks
local operating procedures
and alignment with the promotional and marketing guidelines
Develop the annual and three-year marketing strategy for the assigned portfolio
drive business growth
proactively identify key opportunities and develop innovative and plan
Provide on-going analysis/conclusions of the competitive environment that have potential impact to business and support with relevant action plans
Ensure demand forecast and financial forecast are accurate
up to date and aligned to assumptions made
Evaluate and develop long
and short-term marketing plans and budgets
ensure all marketing costs are reviewed and controlled within agreed parameters and marketing spends are delivering positive ROI
Work with Medical to develop & implement External Experts (EE) engagement strategy leveraging available face-to-face and digital channels to support brand strategy
Responsible for supporting salesforce through providing materials
key tactical plan and trainings
Where relevant develop and execute Tender/Govt Procurement/Govt Listings Strategic Plans strategy with cross functional team
Develop and drive content for digital and MCM activities
Ensuring effective adherence and implementation of Governance processes and policies
Develop and execute above industry standard disease awareness campaign with focused in consumer journey and robust understanding of media
social media and consumer activation channels
lead pre-launch planning and execution of launch plan for the brand in close partnership with cross-functional stakeholders
deliver Marketing Brand and Product Execution Plan outcomes and key performance indicators in line with Therapy Area Strategies
drive growth and performance by brand and therapy area in the short
How You'll Work.
Team & Collaboration
Ensure effective cross functional engagement and alignment of strategies/plans with other internal functions including Commercial, Medical Affairs, Corp/Govt Affairs, Regulatory, Pricing, Market Analysis and Supply Mangers/Demand Managers to ensure outstanding execution.; Work with Medical to develop & implement External Experts (EE) engagement strategy leveraging available face-to-face and digital channels to support brand strategy.; Where relevant develop and execute Tender/Govt Procurement/Govt Listings Strategic Plans strategy with cross functional team; Stakeholders engagement to manage senior leaders and cross functional teams.; lead pre-launch planning and execution of launch plan for the brand in close partnership with cross-functional stakeholders (e. g. medical, supply, quality, market access)
Communication Scope
Excellent interpersonal and communication skills
Process & Methodology
analytical and project management skill
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