Affinity

Relationship Intelligence Platform

SeniorProductManager,CRM

CA$152–190k Canada
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Product Manager, CRM at Affinity. Skills: Product Management, CRM, AI. Own product definition, development, and strategy for CRM. Define product roadmap”

What You'll Achieve.

Find, manage, and close more deals; Drive business impact; Deliver incremental value to our customers each sprint

Industry & Context.

Relationship Intelligence Platform
Problems you'll solve

Solving complex user problems to drive a measurable outcome

What They're Looking For.

Must Have

5+ years of product management experience at a SaaS company, Experience working with engineering and design teams end-to-end to drive business impact, Experience working on complex products to create simple, easy to understand solutions, Experience managing complex product modernizations or platform migrations, maintaining user continuity while driving architectural evolution, communication skills that foster cross-team collaboration and ensure alignment on key outcomes and objectives, Deep understanding and empathy for users, A proven track record of design thinking and ruthless prioritization, A proven track record of solving complex user problems to drive a measurable outcome, Experience thinking about how AI can improve product workflows, reduce friction, or unlock new user behaviors

Nice to Have

enterprise software experience a plus

What You'll Do.

Own product definition

Define product roadmap

Conduct user research

Lead teams through design and engineering sprints

Define and study analytics

Own business-critical capabilities

AI-driven intelligence

Tailor solutions across personas and markets

Foster understanding of markets and customer needs

Lead deep dives into user needs

Develop product strategy

Translate strategy into requirements

Partner with design and engineering

Collaborate with cross-functional teams

Analyze customer feedback

Identify AI opportunities

Improve core CRM workflows

Bring AI ideas to life

Contribute to product team culture

How You'll Work.

Team & Collaboration

Collaborate with cross-functional teams throughout the product development lifecycle; Collaborate closely with engineering, design, marketing, customer success and sales teams on development, QA and release; Foster communication skills that foster cross-team collaboration and ensure alignment on key outcomes and objectives

Communication Scope

communication skills that foster cross-team collaboration and ensure alignment on key outcomes and objectives

Process & Methodology

Lead discovery, definition, design and delivery plans

Full Job Description

Affinity is a relationship intelligence platform that helps dealmakers find, manage, and close more deals by leveraging the power of their network. We use technology to amplify human relationships by providing data and insights that enable people to connect and take action with confidence. At Affinity, you'll have the opportunity to fundamentally change the way people leverage their relationships to do business. As a Senior Product Manager, you'll be part of a talented team of PMs owning product definition, development, and strategy for the CRM product, Affinity's core and most highly-used product. You'll define the product roadmap for your area of ownership and collaborate with cross-functional teams throughout the product development lifecycle, conducting user research, leading teams through design and engineering sprints, defining and studying analytics, and shipping Affinity's next great idea. In this role, you'll own a wide, business-critical set of capabilities at the heart of Affinity's CRM, the tools that dealmakers use every day to source, track, and close their most important deals. You'll be accountable for a large, mature surface area while driving what may be the most exciting AI opportunity in the product: building on Affinity's foundation as a self-building CRM to deliver the kind of ambient, AI-driven intelligence that dealmakers are increasingly expecting. The role demands flexibility, tailoring solutions across multiple personas and markets as Affinity continues to expand. This is a high-impact, high-complexity ownership area at the center of Affinity's CRM experience. You’re excited about this opportunity because you will: Foster a deep understanding of our core markets and customer needs through research, data analysis, and engagement with sales, marketing, customer success and direct customer interactions. Lead deep dives into user needs and product analytics to collaborate on and define Affinity's CRM product roadmap. Develop product strategy f

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