ASOS
Online fashion retail
SeniorProductManager(ContentExperience)
“Senior Product Manager (Content Experience) at ASOS. Skills: Content Experience, Personalisation strategy, Content management ecosystem. Define product vision for Content Experience. Own product roadmap for Content Experience”
What You'll Achieve.
Deliver relevant experiences at scale; Deliver engaging experiences at scale; Deliver tailored experiences at scale; Ensure speed in content deployment; Ensure quality in content deployment; Ensure consistency in content deployment; Optimise content performance
Industry & Context.
Problem-solving; Analytical; Data-driven decision-making
What They're Looking For.
Must Have
Product Manager experience, E-commerce experience, Consumer-facing platforms experience, Content focus, Personalisation focus, Customer experience focus, Personalised, data-driven experiences at scale, Content, customer data, personalisation intersection, CMS platforms experience, Scaling challenges with automation and curation, Partnering with creative teams, Deliver high-quality, scalable content, Immersive video format experience, Agile, cross-functional teams experience, Bring together diverse stakeholders, Organisational skills, Prioritisation skills, Manage complex, multi-layered initiatives, Data-driven mindset, Analytical skills, Problem-solving skills, Pragmatic strategic thinker, Create clarity in ambiguity, Align teams quickly, Translate strategy into execution, Excellent communication skills, Senior stakeholder management skills
Nice to Have
Sitecore experience, Contentful experience, Power BI experience, Mixpanel experience, UserTesting.com experience, Optimizely experience
What You'll Do.
Define product vision for Content Experience
Own product roadmap for Content Experience
Scale content creation
Scale content management
Scale content activation
Scale content personalisation
Deliver relevant content
Deliver content in context
Deliver content at the right moment
Deliver content across app
Deliver content across web
Deliver content across CRM
Make content volume go from thousands to millions
Ensure cost-effective content scaling
Make experience relevant
Make experience dynamic
Make experience personal
Lead content systems strategy
Unlock richer experiences
Unlock tailored experiences
Turn customer signals into journeys
Drive content-driven journeys
Own content management ecosystem
Define tools for content creation
Define workflows for content creation
Define partnerships for content creation
Scale high-quality content
Be focal point of cross-functional squad
Decide how to meet goals
Bring stakeholders on the journey
Get stakeholders bought into vision
Drive execution across Digital Product
Drive execution across Marketing
Drive execution across Brand
Drive execution across Creative
Shape content personalisation strategy
Leverage customer data
Leverage behavioural signals
Leverage segmentation
Deliver relevant experiences at scale
Deliver engaging experiences at scale
Deliver tailored experiences at scale
Design content experiences across channels
Deliver content experiences across channels
Balance commercial performance
Ensure CMS platforms enable efficient creation
Ensure CMS platforms enable efficient structuring
Ensure CMS platforms enable efficient delivery
Lead internal content workflows
Evolve internal content workflows
Improve content creation
Improve content management
Improve content deployment
Ensure speed in content deployment
Ensure quality in content deployment
Ensure consistency in content deployment
Partner with Creative
Partner with external agencies
Define scalable content models
Define scalable production approaches
Drive test-and-learn culture
Use experimentation to optimise content performance
Align cross-functional teams
Align Engineering teams
Align Marketing teams
Align Commercial teams
Champion high-quality UX
Champion high-quality craft
Ensure content feels coherent
Ensure content feels on-brand
Ensure content feels contextually relevant
How You'll Work.
Team & Collaboration
Cross-functional teams; Cross-functional squad; Digital Product; Marketing; Brand; Creative; Product; Engineering; Design; Data; CRM; Commercial
Communication Scope
Senior stakeholder management; Storyteller
Process & Methodology
Roadmap, Agile, Prioritisation, Strategy into execution
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