LaunchDarkly
SeniorProductDesigner,Growth
“Senior Product Designer, Growth at LaunchDarkly. Skills: Growth design, experimentation, data analysis, developer experience design. Design the Foundation trial and activation experience from signup through SDK integration, first flag, first advanced feature, and conversion to a paid plan.. Work from the team's evidence base — customer insights data, product analytics funnel analysis, sales and support call patterns — and add to it with your own research.”
What You'll Achieve.
impact on activation, conversion, or retention; move the business forward; Improve advanced feature discoverability; closing that gap requires working across team boundaries
Industry & Context.
trace activation failures to their structural cause; design solutions that hold across the funnel rather than patching individual screens or components.
What They're Looking For.
Must Have
7+ years designing digital products, with examples of impact on activation, conversion, or retention., Growth design experience in B2B software (PLG, freemium, self-serve, or trial-to-paid) in a developer or technical product context., You've run design experiments end-to-end: written the hypothesis, shipped the leader, read the results., You work directly with funnel data, activation metrics, and voice-of-customer analysis., You can articulate the tradeoff between a short-term activation win and longer-term product coherence, and you prioritize the work that will actually move the business forward., You trace activation failures to their upstream cause and design solutions that hold across the funnel rather than patching individual screens or components., You work across flows, high-fidelity specs, prototypes, and written strategy, and choose the format based on what the decision requires., You're comfortable doing 0→1 exploration on an ambiguous and emerging problem (agentic onboarding) and iterating rapidly on an existing, instrumented flow., You've designed the part of the developer experience where someone is evaluating, integrating, and setting up a new tool., CLI usage, SDK setup, API credential management, connection debugging are familiar territory., You ask engineering questions, read the docs, and understand what's actually hard to build., You state positions and back them with evidence., You drive discovery in a triad and shape the work before anyone hands you a brief., You present to design and product leadership with directness., Feedback in both directions is specific, not hedged.
Nice to Have
Familiarity with AI agent interfaces (MCP integrations, Cursor/Copilot/Claude workflows, or similar) is important given the agentic onboarding work on the roadmap., Deep prior experience here isn't expected as this is an emerging space but high curiosity and opinions about the design problems and how to solve are.
What You'll Do.
Design the Foundation trial and activation experience from signup through SDK integration
first advanced feature
and conversion to a paid plan.
Work from the team's evidence base — customer insights data
product analytics funnel analysis
sales and support call patterns — and add to it with your own research.
Run experiments against that evidence on cycle times measured in weeks.
Trace activation failures to their upstream cause and design solutions that hold across the funnel rather than patching individual screens or components.
Design the agentic onboarding experience: what getting started with LaunchDarkly looks like when the interface is an MCP
a Skill and an AI coding agent rather than a browser.
Improve advanced feature discoverability.
Experiments and guarded releases are significantly underused relative to their value
and closing that gap requires working across team boundaries.
Contribute to roadmap decisions alongside your product manager and engineering manager peers
bringing activation opportunities forward with data rather than waiting to be briefed.
Participate in UX critique and expect direct
specific feedback in both directions.
How You'll Work.
Team & Collaboration
Contribute to roadmap decisions alongside your product manager and engineering manager peers; working across team boundaries; drive discovery in a triad; Participate in UX critique
Communication Scope
State positions and back them with evidence.; Present to design and product leadership with directness.; Feedback in both directions is specific, not hedged.
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