Keyloop
Strategy
SeniorPPCSpecialist
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior PPC Specialist at Keyloop. Skills: PPC campaign management, data analysis, client strategy, team leadership. Lead PPC campaign build, execution, optimisation. Own strategic direction of client PPC activity”
Industry & Context.
Advanced analytical skills; interpret complex data sets; identify trends; translate insight into clear strategic recommendations
What They're Looking For.
Must Have
5+ years' experience in a PPC role, demonstrable experience managing large, complex or high-spend accounts across Google Ads and Microsoft Ads, Proven track record of delivering measurable, results-driven PPC campaigns at scale, ability to evidence performance improvements and commercial impact, Advanced analytical skills, ability to interpret complex data sets, identify trends, translate insight into clear strategic recommendations, Experience working with GA4, understanding of attribution modelling across paid channels, Deep knowledge of the broader digital marketing landscape including SEO, paid social and programmatic, understanding of how PPC sits within an integrated strategy, Experience managing or mentoring junior team members, genuine interest in developing others, proficiency with Google Analytics and wider measurement and attribution tools, ability to build and interpret performance reporting at a senior level, Comfortable owning and presenting strategy to senior client stakeholders and internal leadership, using data to build a compelling and persuasive narrative, Excellent verbal and written communication skills, experience presenting to C-suite or senior decision makers, Highly organised and self-directed, capable of managing a complex portfolio of high-value accounts with minimal oversight, Experience contributing to or leading new business pitches, confidence to represent the business externally
Nice to Have
AI tools to boost creativity and productivity
What You'll Do.
Lead PPC campaign build
Own strategic direction of client PPC activity
Develop data-led strategies
Serve as primary client contact
trusted client relationships
Lead client status calls
Present campaign performance
Act as mentor for PPC Specialists
Support junior team member development
Review work for quality standards
Contribute to internal best practices
Develop playbooks and processes
Lead new business pitches
Articulate PPC strategy
Identify upsell opportunities
Identify cross-sell opportunities
Identify expansion opportunities
Champion innovation within team
Evaluate emerging platforms
Evaluate emerging tools
Evaluate emerging approaches
Bring forward recommendations
Stay ahead of industry trends
Stay ahead of algorithm changes
Translate knowledge into actionable insight
Identify case study material
Support line management
Embed strategic objectives
Translate business priorities
Facilitate strategic objectives
How You'll Work.
Team & Collaboration
Collaborate closely with GTM and other marketing services teams; Work with brand marketing and communications team; Support line management in embedding strategic objectives; Collaborate and learn from industry experts; Foster an inclusive work environment; Promote an inclusive culture; Foster support and unbridled collaboration
Communication Scope
Excellent verbal and written communication skills; experience presenting to C-suite or senior decision makers; articulating PPC strategy and capability
Full Job Description
## Description Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers. We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs. We use cutting-edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it? ## Role & Responsibilities Lead the build, execution and ongoing optimisation of PPC campaigns across Google Ads and Microsoft Ads for a portfolio of high-value customers Own the strategic direction of your clients' PPC activity, developing and evolving data-led strategies that deliver against agreed performance targets Serve as the primary point of contact for the portfolio of your customers, building deep, trusted relationships at senior stakeholder level Lead client status calls, monthly business reviews and quarterly business reviews, presenting campaign performance, strategic recommendations and forward-looking plans with confidence and authority Act as a mentor and go-to resource for PPC Specialists within the team, supporting their development and reviewing their work to maintain quality standards Contribute to the development of internal best practices, playbooks and processes that elevate the performance of the wider PPC function Take a lead role in new business pitches, articulating PPC strategy and capability to prospective clients at a senior level Identify upsell and cross-sell opportunities across your client portfolio, contributing directly to department revenue growth targets Collaborate closely with GTM and other marketing services teams to drive retention and identify expansion opportunities within existing accounts Ch
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