SeniorPPCSpecialist

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis. Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. 📍 Location: Prague or Madrid (Hybrid working model) We’re looking for a Senior PPC Specialist who will take ownership of Google Ads performance at scale and help us move beyond traditional PPC into an automated, system-driven performance setup. 💻 What you’ll do You will own and scale Google Ads performance across international markets, managing significant budgets and building more automated, efficient ways of working. Core responsibilities: Own Google Ads performance (Search, Shopping, Performance Max, Demand Gen, Hotel Ads, DSA) Manage and optimize large-scale budgets with strong focus on business outcomes (ROAS, CAC, margin, LTV) Improve and scale account structures across multiple international markets Work on automation and system improvements using code and APIs Help transition performance setup towards more AI-driven and automated workflows Identify growth opportunities across markets and campaigns Collaborate closely with analytics and growth teams 🤖 How this role is different This is not