Leaply
wellness
SeniorPPCManager
“Senior PPC Manager at Leaply. Skills: Google Ads, Demand Gen, creative testing, performance analytics, automation. Drive Google to the next level — identify the next campaign types, targeting approaches, and funnel configurations that unlock scale.. Lead structured, high-volume creative testing.”
What You'll Achieve.
Unlock scale in Google Ads; Drive performance through creative testing and smart campaign architecture; Build Google into a channel that rivals Meta in performance and ambition; Reduce manual workload and speed up iteration through automation
Industry & Context.
Turn data into clear next steps — not just reports.; Proactively translate insights into testing opportunities.
What They're Looking For.
Must Have
2+ years of hands-on Google Ads experience with results in web subscription funnels, track record of scaling monthly budgets to $1M+, hands-on knowledge of Demand Gen, Google Ads, Google Analytics 4, Display, and Search, performance marketing mindset, creative thinker, AI and automation-native, Shipped at least one AI workflow with a measurable impact, Numbers-driven, Detail-oriented, English: B2 or higher
Nice to Have
Familiarity with Meta UA, Experience with AppLovin or Snapchat, Background in wellness, fitness, or subscription health apps
What You'll Do.
Drive Google to the next level — identify the next campaign types
and funnel configurations that unlock scale.
high-volume creative testing.
Monitor all KPIs in Google Ads and BI tools.
Track industry trends
new formats and platform updates.
Use existing automation infrastructure — and build on top of it.
and workflows that reduce manual workload and speed up iteration.
How You'll Work.
Team & Collaboration
Work directly with the creative team to influence direction based on performance data.; Work closely with the Meta UA team and marketers from other businesses to share learnings and move faster.
Applying for this Senior PPC Manager role?
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