SeniorPerformanceMarketingStrategist

**Job Location** MASON BUS AND INNOVATION CTR **Job Description** The Senior Performance Marketing Strategist leads the development and activation of performance media strategies that drive digital commerce growth aligned with P&G Personal Healthcare brand goals. This role blends strategic leadership with hands-on performance management—owning campaign approach, activation guidance, optimization, measurement design (including tagging and testing), and cross-functional coordination to ensure performance investments work in synergy with national media and broader growth plans. To be successful in this role, we’re looking for a leader who is adept at defining: * Clear performance media strategy tied to category growth goals, with defined channel roles and investment logic. * Repeatable optimization system: always-on pacing governance, structured testing plan (tagging + A/B), and performance reporting that drives decisions. * Search + retail media plan that improves discoverability and conversion through keyword strategy, eRS briefs, and continuous optimization. * Strong cross-plan integration with national media which reduces redundancy and increases total effectiveness. * Consistent stewardship against media buying principles and governance, with documented best practices and scalable operating rhythms. **_Key Responsibilities_** : * Lead and direct the development and implementation of media strategies that drive digital commerce growth aligned with category goals. * Translate business objectives into performance plans and channel roles across priority digital ecosystems (e.g., retail media, eRetail search, social, programmatic, affiliate). * Launch and manage performance marketing campaigns across digital channels; own day-to-day trading and bid management to maximize outcomes (e.g., ROAS, CPA, LTV). * Continuously optimize campaigns based on performance data and insights—monitor pacing, budgets, bids, and delivery vs. KPI commitments. * Utilize data-driven insights