Fortis Media
Marketing
SeniorPerformanceMarketingSpecialist
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“Senior Performance Marketing Specialist at Fortis Media. Skills: Paid media strategy, Campaign execution, Data analysis, Client management. Develop paid media strategies. Lead campaign delivery”
Industry & Context.
Proactive problem-solver; Analytical skills; Data interpretation
What They're Looking For.
Must Have
5+ years paid media experience, Meta Ads expertise, TikTok Ads expertise, DSP knowledge, Programmatic Advertising knowledge, Campaign optimization understanding, Attribution understanding, Reporting understanding, Forecasting understanding, Conversion tracking understanding, UTM structures understanding, Naming conventions understanding, Google Analytics 4 experience, Google Tag Manager experience, Ad performance tracking tools experience, Campaign cloaking experience, QA tracking ability, Diagnose delivery issues ability, Explain measurement methodologies ability, Analytical skills, Client relationship management experience, Creative direction experience, Proactive campaign adjustments experience, Fluent English communication, IGaming industry experience
Nice to Have
Agency environment experience preferred, Keitaro experience preferred
What You'll Do.
Develop paid media strategies
Lead campaign delivery
Build campaign structures
Build audience strategies
Build testing roadmaps
Monitor campaign performance
Implement data-driven optimizations
Interpret campaign data
Provide actionable insights
Provide recommendations
Provide optimization plans
Ensure conversion tracking
Ensure campaign measurement
Ensure forecasting processes
Turn performance data into next steps
Advise on creative direction
Collaborate with Digital Account Strategist
Support client success
Support account growth
Make proactive pivots
Participate in client meetings
Support sales conversations
Improve internal processes
Improve reporting systems
Contribute expertise to proposals
Define realistic scopes
Define effective solutions
How You'll Work.
Team & Collaboration
Client meetings; Collaborate with designers; Collaborate with creative teams
Communication Scope
Fluent English
Process & Methodology
Roadmap planning
Full Job Description
**Ready to own high-performing paid media campaigns in regulated markets? Apply now!** **€3,500–€4,500/month | Full-time | EET Time Zone**[](https://docs.google.com/document/d/15DuBFBRrdJW7i3LuEWk8wHluLTo4Ygwc_6sNUhy6MiI/edit?usp=sharing) [](https://www.youtube.com/watch?v=6E6lk8AyTv0)At [Fortis Media](https://www.fortismedia.com/en/), we specialize in performance marketing for complex and highly regulated industries, including iGaming, gambling, sports betting, and other challenging verticals. We work with ambitious brands that need more than standard advertising approaches, managing large media budgets, sophisticated advertising infrastructures, and campaigns that require strategic thinking, technical expertise, and constant adaptation. We're a team that values ownership, initiative, and practical problem-solving. We believe great performance marketing comes from combining data, creativity, and collaboration. As we continue growing, we're looking for people who want to make a real impact, improve how things are done, and become a core part of a close-knit team that genuinely enjoys working together. **We’re looking for a Senior Performance Marketing Specialist.** We're looking for an experienced performance marketer who can confidently take ownership of paid media strategy and execution across multiple client accounts. You'll thrive in this role if you're a proactive problem-solver who enjoys working directly with clients, making informed decisions, and finding innovative ways to improve campaign performance while contributing to the growth of the agency. **In this role, you will:** 🚀 Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other relevant channels 📊 Build campaign structures, audience strategies, budget plans, and testing roadmaps 🧪 Run and measure A/B tests to improve campaign performance and achieve campaign goals 📈 Monitor live campaign performance and implement data-driven optimizations a
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