Cambly
edtech
SeniorPerformanceMarketingSpecialist
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“Senior Performance Marketing Specialist at Cambly. Skills: performance marketing, paid media, Google Ads, Meta, Tiktok, campaign optimization, data-driven decision making. Execute and optimize paid acquisition campaigns across multiple global markets. Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets”
What You'll Achieve.
optimize for CAC, ROAS, and overall marketing efficiency
Industry & Context.
data-driven decision making
fully remote
What They're Looking For.
Must Have
5+ years of hands-on experience in performance marketing / paid media, Proven track record managing Google Ads and Meta campaigns at scale with measurable results, Experience running campaigns across multiple markets or regions, analytical skills and comfort with data-driven decision making, Ability to work independently and manage priorities in a remote, async environment, Professional English proficiency
Nice to Have
Experience in edtech, consumer apps, or subscription businesses, Familiarity with attribution tools (e. g. Appsflyer, Adjust, GA4), Experience with local or regional ad platforms beyond Google and Meta, Experience managing influencer campaigns
What You'll Do.
Execute and optimize paid acquisition campaigns across multiple global markets
Own and optimize paid campaigns across Google
Tiktok and other Global platforms for multiple international markets
Monitor daily performance and optimize for CAC
and overall marketing efficiency
and placements in collaboration with the creative team
Build and maintain campaign reports and creative performance analysis
Contribute to budget planning and growth forecasting across markets
How You'll Work.
Team & Collaboration
Work cross-functionally with Creative, and Global Marketing teams; Collaborate with the creative team on testing creatives, audiences, and placements; Partner with local market experts where needed
Communication Scope
Professional English proficiency
Process & Methodology
manage priorities in a remote, async environment, own campaign performance end-to-end
Full Job Description
ABOUT CAMBLY Cambly is a US-based edtech platform connecting learners with native English tutors via on-demand video. We are live in 180+ countries with high-growth markets across APAC, LATAM, and EMEA. You will join a small, high-ownership global marketing team and have direct impact across our most important markets. ABOUT THE ROLE We are looking for a Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across multiple global markets. This is a fully remote, individual contributor role with a high degree of autonomy — you will own campaign performance end-to-end, work cross-functionally with global teams, and bring a data-driven point of view to every decision. This is the right role for someone who wants real ownership, not just execution. KEY RESPONSIBILITIES Campaign Execution & Optimization - Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets - Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency - Test creatives, audiences, and placements in collaboration with the creative team - Build and maintain campaign reports and creative performance analysis - Contribute to budget planning and growth forecasting across markets Collaboration & Market Insights - Work cross-functionally with Creative, and Global Marketing teams - Ensure campaigns are culturally relevant and properly localized for each market - Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps - Partner with local market experts where needed to ensure relevance and accuracy QUALIFICATIONS Required - 5+ years of hands-on experience in performance marketing / paid media - Proven track record managing Google Ads and Meta campaigns at scale with measurable results - Experience running campaigns across multiple markets or regions - Strong analytical skills and comfort with data-
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