SeniorPerformanceMarketingSpecialist

We’re looking for a Senior Performance Marketing Specialist to take the wheel of our rider acquisition strategy in select markets. About us With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people. We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability. Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission! About the role In this role, you’re not just managing campaigns—you’re owning the performance marketing results in both new and established markets. You’ll have the autonomy to test bold ideas, own budget allocation, optimise across our core channels, and set the standard for what "good" looks like at Bolt - both in terms of channel setup and growth scaling. Main tasks and responsibilities: Own the end-to-end growth roadmap and lead budget experimentation strategies to maximize ROI and identify scalable opportunities across core business verticals for allocated markets. Design, manage, and scale high-impact performance campaigns across Google, Meta, and TikTok, ensuring all activities are optimized for user acquisition and key business KPIs. Lead a rigorous testing culture by designing and executing tests for budget allocation, creatives, platform betas and optimisations to drive continuous growth improvements. Lead performance marketing user acquisition efforts in a given region / set of markets. This includes collaborating with local stakeholders and taking into account local context and market performance when planning experiments and executing optimisations. Deeply analyze creative performance across all platforms, translating data into actionable insights to guide the creative team and iterate on high-performing assets. Partner closely with Martech & Analytics, Brand, Vertical marketing teams to alig