NerdWallet
Financial Services
SeniorPerformanceMarketingManager,SMB
Neural analysis suggests this role is
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“Senior Performance Marketing Manager, SMB at NerdWallet. Skills: Performance marketing, SEM, Paid social acquisition, Data analysis. Own and optimize SEM operations. Design, execute, and analyze experiments”
What You'll Achieve.
scale paid acquisition efforts; drive measurable business outcomes; optimize day-to-day SEM operations; synthesizing findings into scalable optimization playbooks and growth frameworks; measure marketing performance, identify opportunities, and surface actionable insights; applying best practices in campaign architecture, automation, and performance optimization; establishing repeatable growth loops; improve acquisition performance and align channel strategy with broader SMB business goals; continuously evolve acquisition strategies and maintain a competitive edge
Industry & Context.
analytical mindset; ability to build reports, interpret complex performance data, identify actionable insights
What They're Looking For.
Must Have
3–6 years of hands-on SEM and performance marketing experience, Deep familiarity with Google Ads, Microsoft Ads, and SA360, Proficiency with analytics and business intelligence tools such as Salesforce, Snowflake, Looker, or similar platforms, analytical mindset with the ability to build reports, interpret complex performance data, identify actionable insights, and influence strategy through data-driven recommendations, Demonstrated success designing and executing structured experiments and translating findings into scalable improvements, Ability to operate independently, manage ambiguity effectively, and balance multiple priorities in a fast-paced environment, Clear and concise communication skills, collaboration skills and experience partnering cross-functionally
Nice to Have
Experience marketing SMB financial products, including lending, banking, credit cards, or insurance, Familiarity with incrementality testing, media mix modeling (MMM), multi-touch attribution methodologies, or advanced measurement frameworks, SQL proficiency with experience querying Snowflake or similar data warehouse environments directly, Prior experience in a startup or high-growth environment, Experience launching or scaling emerging acquisition channels or new growth initiatives
What You'll Do.
Own and optimize SEM operations
and analyze experiments
Develop and maintain reporting frameworks
Manage and optimize campaigns
Build and scale paid social acquisition programs
Drive initiatives from concept through launch
Partner cross-functionally to improve acquisition performance
Stay informed on industry trends
How You'll Work.
Team & Collaboration
Partner cross-functionally with Product, Analytics, BI, Creative, and broader Marketing teams; collaboration skills and experience partnering cross-functionally across Marketing, Product, Analytics, and Operations teams
Communication Scope
Clear and concise communication skills; ability to translate complex marketing performance data into actionable insights
Process & Methodology
Independently drive initiatives from concept through launch and post-performance analysis, balancing multiple priorities in a fast-paced environment
Full Job Description
NerdWallet Small Business is the go-to financial resource for small businesses. We’re here to help entrepreneurs achieve their financial goals and grow businesses as big as their aspirations. As a catalyst for smart financial decisions, our combination of proprietary technology and financial expertise provides business owners with tailored solutions based on their unique needs and eligibility—helping them prosper, create more jobs, and, ultimately, grow the economy. We’re looking for a driven, analytical performance marketer to own and scale paid acquisition efforts across our SMB verticals, including lending, credit cards, insurance, and banking. In this role, you’ll lead the full lifecycle of performance marketing initiatives — from strategy and experimentation through execution, optimization, and measurement. You’ll operate with a high degree of autonomy while partnering cross-functionally to drive measurable business outcomes through data-informed decision making and scalable growth strategies. This is an exciting opportunity for someone who thrives in ambiguity, enjoys building programs from the ground up, and is energized by seeing the direct impact of their work on business performance. The ideal candidate is both a strategic thinker and hands-on operator with deep SEM expertise, strong analytical rigor, and a passion for experimentation and continuous optimization. This role reports to the Director, Performance Marketing. WHERE YOU CAN MAKE AN IMPACT: - Own and optimize day-to-day SEM operations across SMB lending, credit cards, insurance, and banking verticals, including bidding strategies, budget allocation, ad copy development, keyword management, and campaign structure optimization. - Design, execute, and analyze structured experiments across audiences, creative, bidding strategies, and landing page experiences, synthesizing findings into scalable optimization playbooks and growth frameworks. - Develop and maintain reporting frameworks and dashboards usi
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