Samsara
SeniorPerformanceMarketingManagerPaidSocial
“Senior Performance Marketing Manager - Paid Social at Samsara. Skills: Paid Social, Customer acquisition, Campaign management. Lead paid social efforts. Drive customer acquisition”
What You'll Achieve.
Deliver measurable impact on pipeline; Deliver measurable impact on revenue
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
5+ years of Paid Social experience, Experience managing paid social budgets across Mexico and/or Canada, Skilled in building campaigns and ads directly in platform-native tools, Experience working with high-growth SaaS products, Deep understanding of the B2B sales funnel, Familiarity with the B2B MarTech stack, Skilled in trafficking ads, Implementing tracking tags in Google Tag Manager, Understanding server-side tracking, Understanding first-party data strategies, Proven ability to build paid social channels from the ground up, Bachelor's degree
Nice to Have
Experience with Reddit or other emerging social platforms is a plus, Experience working with all company segments across the Americas, Deep understanding of B2B attribution models, Familiarity with CTV buying strategies, Familiarity with programmatic social, Familiarity with platform-specific audience solutions
What You'll Do.
Lead paid social efforts
Drive customer acquisition
Drive business growth
Own end-to-end strategy
Execute paid social campaigns
Build full-funnel programs
Conduct rigorous experimentation
Deliver measurable impact on pipeline
Deliver measurable impact on revenue
Scale campaigns across Meta
Scale campaigns across LinkedIn
Scale campaigns across YouTube
Develop and manage budgets
Manage targeting parameters
Manage bidding strategies
Identify opportunities
Partner with Marketing Operations
Ensure proper UTM tagging
Ensure CRM integration
Ensure attribution across programs
Present performance insights
Present strategic recommendations
Champion cultural principles
Role model cultural principles
Embed cultural principles
How You'll Work.
Team & Collaboration
Across technical teams; Across creative teams; Across marketing leadership; Across Marketing Operations
Communication Scope
Present performance insights; Present strategic recommendations
Process & Methodology
Roadmap prioritization, Manage multiple projects
Applying for this Senior Performance Marketing Manager - Paid Social role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about Samsara?
Real rants from real employees. Read before you apply.