Samsara
Technology
SeniorPerformanceMarketingManager-PaidSocial
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“Senior Performance Marketing Manager - Paid Social at Samsara. Skills: Paid Social, Customer acquisition, Campaign management, Growth metrics. Lead paid social efforts. Drive customer acquisition”
What You'll Achieve.
Drive customer acquisition; Drive business growth; Deliver measurable impact on pipeline; Deliver measurable impact on revenue
Industry & Context.
Data-driven decisions
What They're Looking For.
Must Have
5+ years of Paid Social experience, Experience managing paid social budgets, Skilled in building campaigns in platform-native tools, Experience with high-growth SaaS products, Deep understanding of B2B sales funnel, Familiarity with B2B MarTech stack, Skilled in trafficking ads, Implementing tracking tags in Google Tag Manager, Understanding server-side tracking, Understanding first-party data strategies, Proven ability to build paid social channels, Bachelor's degree
Nice to Have
Experience with Reddit or emerging social platforms, Experience working with all company segments, Familiarity with CTV buying strategies, Familiarity with programmatic social, Familiarity with platform-specific audience solutions
What You'll Do.
Lead paid social efforts
Drive customer acquisition
Drive business growth
Own strategy and execution
Build full-funnel programs
Conduct rigorous experimentation
Deliver measurable impact
Analyze performance data
Identify risks and opportunities
Partner with Marketing Operations
Ensure proper UTM tagging
Ensure CRM integration
Ensure attribution across programs
Present performance insights
Present strategic recommendations
How You'll Work.
Team & Collaboration
Technical teams; Creative teams; Marketing Operations; Marketing leadership
Communication Scope
Present performance insights; Present strategic recommendations
Process & Methodology
Managing multiple projects
Full Job Description
Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the role: We're looking for a strategic, results-driven Senior Performance Marketing Manager to lead our paid social efforts across Mexico and Canada, driving customer acquisition and business growth through high-impact social and video channels. This role will own the end-to-end strategy and execution of paid social campaigns with a focus on building full-funnel programs, rigorous experimentation, and delivering measurable impact on pipeline and revenue. You'll play a key role in scaling our campaigns across Meta (Facebook flag risks and opportunities proactively. Partner with Marketing Operations to ensure proper UTM tagging, CRM integration, and attribution across all programs. Present performance insights and strategic recommendations to marketing leadership on a regular cadence. Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a
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