Harvey

Legal Tech

SeniorPerformanceMarketingManager,PaidSocial

$136–204k San Francisco, California, United States FULL TIME Remote Friendly
The Brief

“Senior Performance Marketing Manager, Paid Social at Harvey. Skills: Paid social strategy, Campaign execution, Performance optimization. Own end-to-end strategy, execution, and optimization of paid. Manage significant budget to hit aggressive pipeline targets”

What You'll Achieve.

Hit aggressive pipeline targets; Generate awareness; Generate engagement; Generate pipeline; Generate revenue; Improve campaign performance over time

Industry & Context.

Legal Tech
Problems you'll solve

Use data to uncover growth opportunities; Analytical capabilities

What They're Looking For.

Must Have

5–7+ years managing paid social programs, B2B SaaS experience, Deep expertise across LinkedIn, Meta, and YouTube advertising platforms, Experience building and executing campaigns targeting enterprise buyers, Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks, Ability to operate both strategically and tactically, Excellent communication skills

Nice to Have

Experience managing seven-figure annual media budgets, Scaling paid media programs in high-growth B2B SaaS companies, Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels, Experience marketing to legal, professional services, or other enterprise audiences

What You'll Do.

Own end-to-end strategy

and optimization of paid

Manage significant budget to hit aggressive pipeline targets

Build full-funnel programs

Develop audience strategies

Leverage first-party data

Leverage account-based targeting

Leverage lookalike modeling

Leverage platform-native targeting capabilities

Design and run experiments across creative

Identify scalable growth opportunities

Continuously evaluate emerging channels

Continuously evaluate ad formats

Continuously evaluate audience targeting

Continuously evaluate platform capabilities

Establish testing frameworks

Establish best practices

Improve campaign performance

How You'll Work.

Team & Collaboration

Partner with creative teams; Partner with content teams; Collaborate with lifecycle marketing; Collaborate with content teams; Collaborate with brand teams; Partner with design teams; Work closely with Marketing Operations; Work closely with Analytics teams

Communication Scope

Performance-driven feedback

Process & Methodology

Roadmap development, End-to-end execution

Free ATS check

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