SeniorPerformanceMarketingManager(B2C)

Propelus® simplifies workforce compliance management across healthcare. Our innovative technology and strategic partnerships empower millions of professionals, their employers, and regulators to work together, creating a connected and efficient healthcare ecosystem. As a trusted leader for over 20 years, Propelus has focused on bringing more good into the lives of the people and organizations serving healthcare. We deliver seamless compliance solutions to millions. We leverage market-leading technology and essential data to simplify complex operations, reduce risk, and champion a safer, healthier, and happier workforce. Job Summary As the Senior Performance Marketing Manager, you will own the paid search, paid social, and search engine optimization strategy that drives subscriber acquisition and revenue growth for the Propelus CE Broker product line. You will be the in-house expert on B2C, subscription-based search marketing, responsible for translating individual healthcare professional intent into qualified subscription starts and long-term lifetime value. You will architect and execute full-funnel PPC and SEO programs, build the measurement framework that ties every dollar to subscription growth, and embed AI across the workflow—from keyword research and creative production to bid management, landing-page optimization, and reporting. Partnering closely with the Senior Director of Growth Marketing and, on a dotted-line basis, the Director of Growth Product Management, you will operate at the intersection of marketing and product, ensuring acquisition strategy and on-site experience compound together to grow CE Broker subscriptions. Key Responsibilities include, but are not limited to: - Own end-to-end B2C paid search and paid social strategy (Google Ads, Microsoft Ads, Performance Max, Demand Gen, Meta, TikTok, Reddit, YouTube) to drive new subscription acquisition, trial-to-paid conversion, and reactivation for the CE Broker product line. - Build and lead the org