SeniorPerformanceMarketingManager

About TensorWave Our mission is simple: deliver seamless, secure, reliable, and resilient AI compute at scale. We've built a versatile cloud platform that eliminates infrastructure barriers, empowering builders to focus on innovation instead of fighting their stack. Because breakthrough AI should move at the speed of ideas, not infrastructure. About the Role The Senior Manager, Performance Marketing owns the strategy and day-to-day execution of TensorWave’s paid acquisition program. This is a player-coach role: you will set the direction, build the systems, and do the work, with the expectation of being hands-on in execution from Day 1. TensorWave’s paid program is in an early and intentional build phase, budgets are currently lean, and this role is expected to use that constraint productively. The immediate priority is establishing the playbooks, processes, attribution standards, and creative frameworks that position the team to execute at scale quickly and confidently when larger budgets are unlocked. What You’ll Do - Manage and develop a performance marketing team, with the expectation that the team will grow as the program scales. - Own the annual performance marketing budget with full ROAS and pipeline accountability. - Define the channel strategy, audience architecture, and investment framework for the paid acquisition program. - Drive alignment between paid acquisition strategy and commercial priorities with Growth Operations and the VP. - Build the performance marketing playbook and attribution standards used across the function. - Own competitive ad tracking across the paid landscape and use those insights to keep campaigns differentiated and competitive. - During the current lean-budget phase, prioritize building the infrastructure for scale: channel playbooks, audience segmentation frameworks, creative production processes, and full-funnel attribution models that enable the team to execute high-quality campaigns with speed and precision as budgets grow. -