Rovio
gaming
SeniorPerformanceMarketingManager,ABFriends
“Senior Performance Marketing Manager, AB Friends at Rovio. Skills: User Acquisition, Performance Marketing, UA strategy, Data analysis, Campaign management. Taking complete ownership of the User Acquisition operation for Angry Birds Friends. Performing deep, detailed optimization on existing network partners to maximize ROI”
Industry & Context.
Performing deep, detailed optimization on our existing network partners to maximize ROI; Enthusiastically testing and scaling new acquisition channels to find profitable pockets of growth; Understanding the 'story behind the data' to make supportive decisions that fit the long-term business goals
What They're Looking For.
Must Have
6+ years of hands-on experience in mobile User Acquisition, specifically within the Free-to-Play (F2P) gaming space, Proven experience handling networks like Google Ads, Facebook Ads, Applovin, Unity, and Moloco, History of improving business metrics by applying your UA expertise to campaigns, resulting in positive and measurable outcomes, Significant experience using data analysis tools, Fully understand how game features and metrics influence UA performance, Agreeable and cooperative partner when working closely with cross-functional teams like Game Design and Analytics
Nice to Have
Cooperative campaign management
What You'll Do.
Taking complete ownership of the User Acquisition operation for Angry Birds Friends
detailed optimization on existing network partners to maximize ROI
Testing and scaling new acquisition channels to find profitable pockets of growth
Leading the strategy and testing for the browser-based version of the game
Collaborating closely with Art
and Analytics teams to concept
and iterate on creative assets
Sharing expertise and applying advanced campaign management methods across the portfolio of ~15 titles
Translating complex performance data into clear
easy-to-understand insights and actionable priorities
How You'll Work.
Team & Collaboration
Collaborating closely with our Art, Design, and Analytics teams; Working closely with cross-functional teams like Game Design and Analytics; Supporting the Head of Growth and studio leadership
Communication Scope
Translating complex performance data into clear, easy-to-understand insights and actionable priorities
Applying for this Senior Performance Marketing Manager, AB Friends role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about Rovio?
Real rants from real employees. Read before you apply.