Rovio
gaming
SeniorPerformanceMarketingManager,ABFriends
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Performance Marketing Manager, AB Friends at Rovio. Skills: User Acquisition, Performance Marketing, UA strategy, Data analysis, Campaign management. Taking complete ownership of the User Acquisition operation for Angry Birds Friends. Performing deep, detailed optimization on existing network partners to maximize ROI”
Industry & Context.
Performing deep, detailed optimization on our existing network partners to maximize ROI; Enthusiastically testing and scaling new acquisition channels to find profitable pockets of growth; Understanding the 'story behind the data' to make supportive decisions that fit the long-term business goals
What They're Looking For.
Must Have
6+ years of hands-on experience in mobile User Acquisition, specifically within the Free-to-Play (F2P) gaming space, Proven experience handling networks like Google Ads, Facebook Ads, Applovin, Unity, and Moloco, History of improving business metrics by applying your UA expertise to campaigns, resulting in positive and measurable outcomes, Significant experience using data analysis tools, Fully understand how game features and metrics influence UA performance, Agreeable and cooperative partner when working closely with cross-functional teams like Game Design and Analytics
Nice to Have
Cooperative campaign management
What You'll Do.
Taking complete ownership of the User Acquisition operation for Angry Birds Friends
detailed optimization on existing network partners to maximize ROI
Testing and scaling new acquisition channels to find profitable pockets of growth
Leading the strategy and testing for the browser-based version of the game
Collaborating closely with Art
and Analytics teams to concept
and iterate on creative assets
Sharing expertise and applying advanced campaign management methods across the portfolio of ~15 titles
Translating complex performance data into clear
easy-to-understand insights and actionable priorities
How You'll Work.
Team & Collaboration
Collaborating closely with our Art, Design, and Analytics teams; Working closely with cross-functional teams like Game Design and Analytics; Supporting the Head of Growth and studio leadership
Communication Scope
Translating complex performance data into clear, easy-to-understand insights and actionable priorities
Full Job Description
## Description Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here. We're looking for a friendly, data-loving Senior Performance Marketing Manager to join our flock in Espoo or Barcelona! You’ll be the dedicated User Acquisition expert who’ll have a unique opportunity to truly own and shape the growth story for Angry Birds Friends. This profitable title has massive scaling potential, and you’ll get to drive the entire UA strategy, reporting directly to the Head of Growth. While your primary focus is on ABF, you’ll also play a fundamental part in defining innovative, multi-game campaign management methods for our diverse portfolio of roughly 15 titles. If you’re excited by the prospect of independence and making a big impact, we want to connect with you. ## You will have impact and fun at work by Taking complete ownership of the User Acquisition operation for Angry Birds Friends, setting the standard for growth through strategy, execution, and budget accountability. Performing deep, detailed optimization on our existing network partners to maximize ROI, while enthusiastically testing and scaling new acquisition channels to find profitable pockets of growth. Leading the strategy and testing for our browser-based version of the game to unlock entirely new player segments via Web UA innovation. Collaborating closely with our Art, Design, and Analytics teams to concept, test, and iterate on stunning, high-performing creative assets. Sharing your expertise and applying advanced campaign management methods across our portfolio of ~15 titles, helping to shape the studio's wider growth vision. Translating complex performance data into clear, easy-to-understand insights and actionable priorities that support the Head of Growth and studio leadership. ## Experience and skills we are looking for You have 6+ years of hands-on experience in mobile User Acquisition, specifically within the Free
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